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Perpetual Traffic

How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads)

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7 • 867 Ratings

🗓️ 27 August 2024

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and the importance of filtering out unqualified prospects right from the start. They are going to guide you on how to focus on attracting only those who truly matter to their business. If you’re wanting to refine your marketing tactics and maximize the effectiveness of your campaigns, then tune in to this episode. Rethink your lead generation and align your efforts with quality over quantity!

Chapters:

  • 00:00:00 - Welcome to Perpetual Traffic: The Ultimate Guide for Smart Marketers
  • 00:01:00 - Unveiling the Wicked Smart Award: What's Behind the Win?
  • 00:03:00 - The Real Value of Leads: Why Quantity Isn't Everything
  • 00:04:31 - Mastermind Insights: Tactics That Drive Real Results
  • 00:05:42 - Lead Generation Revolution: Implementing Conditional Logic
  • 00:12:52 - Real-World Applications: How the Pros Do It
  • 00:15:16 - Maximizing Your Meta Campaigns: From Ads to Leads
  • 00:18:31 - Stop Wasting Time: Eliminate Delays in Your Sales Funnel
  • 00:19:21 - Case Study Spotlight: Beauty Brand & Acting Program Success
  • 00:20:24 - Delivering the Right Content: Tailoring to Your Audience
  • 00:22:40 - Counterintuitive Marketing: Strategies That Defy the Norm
  • 00:29:27 - Harnessing the Power of Algorithms: What You Need to Know
  • 00:32:46 - Wrapping Up: Key Takeaways and Final Thoughts

LINKS AND RESOURCES:


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Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

...

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