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Marketing School - Digital Marketing and Online Marketing Tips

How to Hire a Blog Editor | Ep. #348

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.61.4K Ratings

🗓️ 14 July 2017

⏱️ 7 minutes

🧾️ Download transcript

Summary

In Episode #348, Eric and Neil discuss how to hire a blog editor. Tune in to learn the tasks you can assign your prospective editor. Assess as much as you can before hiring an editor such as whether or not you they can work well with you. You’ll also find out why Neil prefers paying a flat rate rather than an hourly rate. Time Stamped Show Notes: 00:27 – Today’s topic: How to Hire a Blog Editor 00:55 – Eric has used ProBlogger to hire writers and editors 01:34 – Neil evaluates a team of editors by how they streamline a task 01:39 – Editors have to think of at least 20 variations of a headline 01:48 – Make sure the content is free of lapses 01:54 – Editors will also reach out to other editors that they’ve linked to through email 02:17 – Next is scheduling the posts in different social media sites through Buffer 02:40 – A blog editor makes sure the right content will post at the right time 03:00 – Blog editors need to have a process for how they get things done 03:40 – You can ask them if they can give you a sample of their work 03:50 – Neil hires editors who are also bloggers 04:07 – Neil usually hires someone to work on an article—he checks to see if they are on-time, organized and are doing a good job 04:30 – You can also have an editor on a per post basis 04:40 – Neil pays a flat rate of around $750-1K a month for 3 posts per week 04:56 – Neil doesn’t like to pay an hourly rate 05:51 – Hiring in-house allows you to have more control of the editor’s work 06:00 – That’s it for today’s episode! 3 Key Points: You should try out your editors first before hiring them. An editor should be a great writer—you can’t tweak content if you can’t write an article yourself. Pay your editors depending on the content they take care of and what you’ve agreed upon. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time. Welcome to another episode of Marketing School.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:57.0

And today we're going to talk about how to hire a blog editor.

1:00.0

So the time that you need a blog editor is probably not in the beginning when you're starting out, you know, you might be writing the content by yourself initially, but as you start to build out more staff and it's not you writing the content anymore or even just not even just

1:15.0

blog content but other stuff then you probably need a blog editor so the question

1:18.8

is how do you go about hiring a blog editor so the first tip that I'll give is something that Neil and I

1:23.8

recommend. I've used Pro blogger a lot in the past. It's great for writers but it's also

1:28.6

great for finding editors too. You can find the right people that have the right

1:32.1

background.

1:33.2

You just need to be specific about what you're looking for.

1:35.7

And then give some examples of,

...

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