How to hijack attention: Lessons from jingles, candy crush, and betting sites

My First Million

Hubspot

Entrepreneurship, Investing, Business

4.8 • 2.7K Ratings

🗓️ 17 July 2024

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 609: Sam Parr ( https://twitter.com/theSamParr ) and Shaan Puri ( https://twitter.com/ShaanVP ) break down the genius marketing tactics used by the brands you can’t get out of your brain–no matter how much you want to. — Show Notes: (0:00) The history of jingles (Bring them back!) (11:07) Prediction: Polymarket is going to be massive (21:25) The wisdom on the crowd phenomenon (26:36) How gaming apps hunt for whales (31:00) Corporate Slang That Doesn't Exist But Should — Links: • DatPiff - https://www.datpiff.com/ • Polymarket - https://polymarket.com/ — Check Out Shaan's Stuff: Need to hire ? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Transcript

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0:00.0	All right, I've got a thing I want to fill you in on.
0:02.0	And this is something I've been thinking about lately,
0:05.0	and I think that you actually, you're going to bring more application to this topic than I am.
0:09.0	And so it's my theory, but I want to hear how you would apply this idea that I have.
0:13.7	All right, hit me.
0:14.7	So did you see that blonde hair woman?
0:17.6	She had that song that was like looking for a man in finance, six four, whatever.
0:21.5	Yeah, what was it? What was it?
0:23.8	Blasp for me, 6-5, bro?
0:26.0	6-5 is a finance trust-5, yeah.
0:29.8	Blue eyes or whatever.
0:31.0	Dude, have I seen that?
0:32.8	Has there been 10 minutes in my house where either me or my daughter is not singing that song?
0:37.8	My four-year-old daughter, by the way, hits very different when your daughter says it, my dad hormones kicked
0:41.6	in and I was like you ain't
0:42.9	looking for what are you looking for you looking for your Barbie your toys get it you're
0:45.6	looking for Legos is what you're looking for. I feel like I can rule the world I
0:49.6	know I could be what I want to. I put my all in it like no days off on the road.
0:55.0	There was really funny follow-ups where people are like,
0:58.0	let's do the math on that by the way.
1:00.0	How many men are 6-5?
1:02.0	It's like 0.1%. How many people live in New York City how many have to have a trust fund and it was like you know and they're single it was like there was like seven guys left yeah it's pretty funny. But that got me thinking.
	...

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