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Perpetual Traffic

How to Hack the iOS 17 Tracking Parameters with Scott Desgrosseilliers

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7 • 867 Ratings

🗓️ 29 September 2023

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph is joined by Scott Desgrosseilliers, the CEO of Wicked Reports, to navigate the complex landscape of legal tracking in marketing and discuss the hurdles and resolutions in sustaining visibility and compliance. They uncover the subtleties of conversion attribution, emphasizes the significance of deciphering the buyer's journey, and presents strategies to counteract the limitations set by tech behemoths like Apple. Scott and Ralph share a trove of knowledge on segmentation, the efficacy of dedicated landing pages, and the pivotal role of UTMs in optimizing tracking capabilities.

Chapters:

  • 00:00:00 - Overcoming iOS 14.5 Challenges: Strategic Solutions for Marketers in Tracking and Attribution
  • 00:04:58 - Maximizing Impact: The Critical Role of 28-Day Window Tracking in Meta Platforms for Marketers
  • 00:07:30 - Advanced Attribution Mastery: Leveraging Wicked Reports to Optimize Ad Campaign Potential
  • 00:10:05 - Deciphering the Implications of iOS 17: A Deep Dive into Apple's Privacy Developments
  • 00:15:29 - Preparing for the Ad Apocalypse: Strategies to Combat the Surge of Irrelevant Ads
  • 00:20:26 - Simplifying Redirect Links: Effective Solutions for Email Link Tracking Dilemmas
  • 00:23:39 - Strategic Solutions: Addressing and Overcoming Tracking Hurdles
  • 00:26:03 - Precision and Insight: The Essential Role of Accurate Tracking and Reporting in Business Expansion

LINKS AND RESOURCES:


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Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

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