How to Grow Your Speaking Career with Publicity with Selena Soo
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 27 March 2018
⏱️ 37 minutes
🧾️ Download transcript
Summary
Publicity isn't just for actors and celebrities! Learning how to grow your speaking career with publicity can be one of the fastest ways to grow your brand and your speaking platform. And to explain how is none other than publicity and media ninja, Selena Soo.
Selena is the resident expert on public relations, having worked with notable names such as Ramit Sethi, Derek Halpern and Kimra Luna. She's also helped her clients secure coverage in media outlets like Forbes, Inc., and O, The Oprah Magazine.
Today on The Speaker Lab, Selena stops by to explain why public relations and publicity matter so much to your speaking career, along with a step-by-step breakdown of the pitch process. She also shares how to leverage the media coverage you get from those pitches.
We always strive to bring you the best of the best here on The Speaker Lab, and Selena is no exception! Get your notepad ready and tune in for my conversation with Selena Soo on this edition of The Speaker Lab.
THE FINER DETAILS OF THIS SHOW:
- How did she build relationships with thought leaders early in her career?
- What is the secret to getting people interested in you?
- Do you have to have something "big" to give your favorite influencers?
- How are different types of media good for different types of goals you have?
- What is the publicity pyramid, and how do you use it?
- Why the right audience is more important than a large audience.
- Why a little bit of homework can go a long way when sending out media pitches.
- What should you do after you've received media coverage?
- And so much more!
EPISODE RESOURCES
- Selena Soo's web site
- Selena Soo's gift for you
- Selena Soo on Twitter
- Find and contact potential gigs
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speakelab.com slash marketing and we'll see you there. |
| 0:48.7 | Hey, what's up, my friend Grant Baldwin here? Welcome back to the speaker lab podcast. We are so glad |
| 0:53.0 | you are hanging out with us. We are honored and delighted that you decided to join us for part of your day. All right? We do appreciate you being here. Hey, today we got another great guest for you. We try to bring a lot of great guests to you. We're picky about the people that we allow to come hang out with you. And we want to make sure that we are bringing only the best of the best. And today is no exception. Before we get into that, let me remind you, if you have it already, |
| 1:14.9 | we'd love for you to stop by and check out free speaker workshop. This is a free training that we |
| 1:19.0 | offer on a daily basis where we are teaching exactly how to find and book paid speaking engagement. |
| 1:24.7 | So again, stop by, check out free speaker workshop and you can register for |
| 1:28.7 | an upcoming time that we offer and I would love to see you on that real soon. All right, so today |
| 1:34.3 | we're chatting with my friend Selena Sue and Selena is an expert on all things, PR and media. |
| 1:40.1 | As we talk about why is PR media even important for speakers, why speakers should be paying |
| 1:44.2 | attention to it. We actually go through a pyramid that's Lena put together of four different |
| 1:49.0 | levels of media and press and which ones are easier to get into, which ones are more difficult, |
| 1:53.7 | but ultimately she walks through the steps on each of these of how to get PR. And again, |
| 1:57.6 | why it matters for speakers. And then then finally we talk about how to best leverage |
| 2:01.4 | PR and media in your speaking business so let's say you get mentioned in some magazine or |
... |
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