Listen, times are hard right now.

And I know we can't do the whole entire face glamour.

You may not be able to afford that,

but the one thing we know that will always punch

your face up, ladies, is a nice set of lashes.

If you have nothing but lashes and lipstick,

this will dramatically change your look.

And right now, as you're pushing your product

and your brand for it, you have to make sure

that you're putting your best face forward.

You have to stand out.

So I will start to give her that messaging to say,

hey, this is an essential item.

You know, there's a lot of things that you may not,

you can do it out.

You might not need that eyeliner, eyeshadow,

but you need those lashes.

And even if you have lashes, you're gonna need those,

you know, you have that eyeshadow,

you're gonna need those lashes.

Make it essential, right?

Another thing that I would do is try to find

...