Once upon a time, Amazon Music met audiobooks and listeners everywhere rejoiced.

Oh yeah.

Because now they could listen to one audiobook title a month from an enormous library of popular audiobook titles, including romanticity,

autobiographies, true crime, and more.

Suddenly listeners didn't mind sitting in traffic or even missing their

flight. Amazon Music Unlimited now includes Audible. No way. Download the Amazon Music app now to start

listening. Terms apply. There are quite a few things in marketing and business that are not

sexy or fun to talk about,

but they are absolutely necessary if you want to build a business, especially a successful

long-term business using social media.

Of course, the sexy things to talk about are going viral, creating content, getting more

views, getting more engagement.

Those things are fun.

Those vanity metrics at the end of the day do serve some purpose because they do ultimately

represent people's interest in your account, your brand, or your business.

But it's what we're talking about today that is ultimately going to be the biggest difference

maker between having a four or five-figure business and a six-seven figure business, if not a six-seven figure, a month business.

Sally Sparks Cousins, who we've had on the show before, says that the fortune is in the follow-up.

And when we say follow-up and marketing, I don't just mean messaging someone a second time after they ghost you the first time.

What I mean by follow-up is that each

and every individual touchpoint is an opportunity to either increase your revenue or miss out on

revenue. To say it another way, every single possible way that you could talk to someone,

...