Yo, hey, welcome to this edition of Build Your Tribe. Today, we're going to just do a quick review.

I know many of you understand the importance and the significance of building your email list.

You've listened to the previous episodes that we've done about premiums, opt-in pages, the

importance of having a lead magnet, something that attracts people and they're giving you their email address.

You've probably developed some really great premiums, like premium content that you're giving

away to your customers or potential customers in exchange for their email addresses.

But it's just not converting the way that you want it to.

The problem might not be with the actual giveaway,

the thing that you're giving to your customers. The issue might be that your landing page

isn't converting. So today, what I'm going to do is a quick review of the essential elements

that every single landing page, whether it's a sales page or an opt-in page, you name it.

If you're trying to get people to do something, these are the essential elements that every

landing page must have. All right, let's get to it.

In order to capture someone's best email address, we've got to be better than before.

Here are some elements of high converting landing pages, which is something that's constantly

evolving because consumer habits are always evolving.

But one thing has always been important, and that is a clear and compelling headline. I mean look at any

source of media, look at anything that you pick up in the newspaper or on a magazine, even when

you're browsing the web, we're looking for compelling headlines. That's the hook. And when it

comes to a strong landing page, a landing page that's going to convince someone

to give you their email address, you need a very strong attention-grabbing headline that

clearly communicates the value proposition. In other words, why should they give you their email

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