How To Give Your Customer a Good Buying Experience | Episode 218

She's Equipt with Jennifer Allwood | The Christian Business Coach for Women

Jennifer Allwood: Christian Business Coach

Entrepreneurship, Business, Marketing

4.9 • 1.9K Ratings

🗓️ 12 May 2021

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today I want to give a case study from a recent shopping experience that I think we can all learn from. Online sales were up 44% this year, so as business owners, we need to make sure we are giving our online customers the best buying experience possible so we can keep our revenue high. If you aren't getting the sales you want, I am going to give you three checks you can do on your shop's buying experience to increase your sales.

Hit the Highlights

(2:22) A case study for how NOT to conduct online business.
(11:50) Why you need a seamless checkout process.
(12:33) The right way to handle customer service issues.
(13:45) The right email strategy for cart abandonment.

3 Things to Remember

Make it easy for your customer to buy your product.
The customer isn't always right, but the customer is always paying.
Have a good email strategy.

Get in My Boost Your Biz Bootcamp

Ready to reach your big bucks potential? In my Boost Your Biz Bootcamp will take a deep dive into why your biz is stuck and provide strategy to give your bottom line the BOOST you are looking for. It all starts on May 17th at 10:00 am! https://www.boostyourbizbootcamp.com/

Listener Shoutout

I love to shout out a business each week on the show. Your reviews are such a blessing to me so I want to repay by drawing some attention to someone who takes the time to leave one. Thank you, Keri, for your kind words. I pray a blessing over you and your business!

"So stinking thankful for this podcast and Jennifer Allwood! I am an SLP, have been
for over 20 years, and now it's time to "claim territory" (episode 95) in an adjacent
lot haha. The knowledge I am gaining through this podcast was an answer to
prayer in which I asked God for help. He is now my CEO! I recommend it to
anyone interested in growing their business the right way!"

Subscribe and Review

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Transcript

Click on a timestamp to play from that location

0:00.0	Hey friends this is Jennifer and this is the Jennifer Allwood show the podcast for women who want
0:04.4	to find freedom in both their life and in their business. I help women find the courage to fulfill
0:09.7	their calling in life without sacrificing their faith or their family. In this show I give you my
0:14.8	very best life and business advice plus bring you world class guests and give you a healthy dose of
0:20.4	Jesus every single time. So buckle in my friend. I'm so excited you're here today.
0:30.3	Well hello everyone it is Jennifer this is podcast episode number two 18 and this is a podcast
0:37.4	episode we're going to try hard like not to out a particular company on on this podcast because
0:47.2	it's not about the company it's it's about a shopping experience that I recently had that was
0:51.9	just so bad. You guys it was just so bad that I told my team like look I you know I'm one of those
0:57.8	girls I used to work in restaurants some of you might have know this but that actually met my
1:02.0	husband in a restaurant he was a general manager. I was a really good hostess a fabulous waitress
1:06.6	and an awful bartender but I mean because I've worked in like that industry I don't like to
1:12.0	complain I don't like to you know I just I've never been a complainer anyway but very rarely
1:18.0	are you going to hear me like complain about a business or anything else and yet here I am
1:23.5	on podcast episode number two 18 because I want to use a recent horrible shopping experience that
1:30.3	I had with an online like clothing boutique to kind of give you some I don't want to say an example
1:38.4	but I want to I want to show you like what not to do and give you some things that you do need
1:43.2	to make sure you're doing to give your customers a decent buying experience to actually make it
1:48.4	possible for somebody to hand you a debit card I literally was unable to actually pay these people
1:54.4	and it's still so frustrating like I can I can feel my blood pressure going up just talking about
1:58.6	so we're going to simmer down I'm going to bring it back down here and real quick I'm going to
2:02.1	read a review and so this review is from Carrie at rocking care box and she said I'm so thinking
	...

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