How to Get Your Customers To Happily Advertise for You On Their Mobile Messaging Apps With Christian Brucculeri of Snaps

Finding Genius Podcast

Richard Jacobs

Medicine, Health & Fitness

4.4 • 1K Ratings

🗓️ 2 June 2017

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

People don’t like to be sold—especially online. From spam filters to pop-up blockers, people do their best to stop unwanted advertisements from interrupting their virtual lives.
This creates a barrier between you as an entrepreneur or business owner and the online world you’d like to reach.
So, how can you get your brand’s message in front of teens, millennials and generation Zers who spend most of their time on a mobile device connected to the web?
That’s the question Christian Brucculeri, CEO of Snaps, answers for big brands everyday.
Listen in to hear how Snaps is changing the world of mobile online marketing.
Here’s a few things he shares:

* How emoji’s can become brand building tools
* How to legally hijack your customer’s iMessages and make them love you for it
* How conversational media increases some brands awareness by 300%

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Transcript

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0:00.0	Welcome to Almost Here, Almost Here, Round the Corner of Future Technology Podcasts with Richard Jacobs.
0:08.0	Future Technologies Voice to Transform Our Lives, for better or worse, are the focus of this podcast.
0:13.6	Almost here, means these technologies are now here and
0:16.7	starting to be used.
0:18.2	We're just around the corner.
0:19.7	From Bitcoin to artificial intelligence,
0:22.0	3D printing, blockchain, virtual reality, and more.
0:25.0	Hi, this is Richard Jacobs with the future tech podcast.
0:29.0	Today I have Christian
0:31.0	Ukularity, the CEO of Snaps, and the website is Make Snaps.com.
0:36.8	Christian, how you doing?
0:37.8	Great, Rich, thanks for having me.
0:39.8	Yeah.
0:40.8	So, if you would, can you describe for listeners what Snaps does sure so
0:45.9	Shaps kind of you know it's a reason to exist is to help brands
0:51.7	Navigate the landscape of the mobile messaging space, create, we help brands create experiences that they can deploy in in messaging applications at scale and then we help them get data and analytics back out of that ecosystem.
1:07.0	So we're kind of an end-to-end, like best overall solution for a brand to figure out how to market to consumers in places like Kick and Facebook
1:15.2	Messenger and I Message and Viber and Line and other kind of over-the-top messaging apps.
1:22.3	So what's happening right now?
1:24.0	Companies are using how many apps on average and what are they doing with the data or is it just being lost?
1:30.0	Well, so I think, you know, we kind of started out this this concept based on the fact that like, you know, when email became kind of a thing, you know, brands either to figure out how to do email marketing and they would go to partners and technology solutions.
1:46.2	They like, I think there's a lot of people using email, like we don't really know how to make an email and send it.
	...

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