Hey podcast, before we get into a podcast, I want to say hey podcast, I mean all of you who are listening.

So first of all, thank you for listening. Second of all, two little things for you to know about before we get into today's podcast.

One, the Monday to Monday playlist that Mike Boyd and I cure a each week on Monday with a lot of incredible music from a ton of emerging

stars, especially if you're into Latin trap and hip hop. It's really made for you. Obviously if you're Caleb and you love metal, not for you, but if you are the majority people that enjoy hip hop or Latin trap, very, very much for you.

And so you can see that on Apple and on Spotify Monday to Monday. I'm not sure exactly what if you search Monday to Monday to pop up, that should be good.

Search Monday to Monday to Monday on those two platforms to subscribe to the playlist. And also I'm traveling a bunch, some canceled because of Corona, but others still on and that is Gary Vaynerchuk.com slash events.

Go check that out. A bunch of speaking engagements. I know I've been a couple of times here in the spring and many other events. So Edmonton stand up. And so I can't wait to see you there. Hope you go and I hope you listen and I hope you enjoy this podcast.

What's up podcast for today's episode? Gary explains whether iPhone is one of the most important devices in the world today and how taking advantage of that opportunity is one of the keys to getting what you want in life.

So make sure to hit them up and leave a review to let us know what you thought and I hope you enjoy.

I think what's most remarkable and if I could help it, what I would most want to get through to people that are here is regardless of how big you think this opportunity is and when I say this opportunity, look, this device, let me make it very clear because I don't think I've articulated it often in 2007 or or six or whenever the hell the iPhone came out.

It was very basic. I saw that the iPhone came out and I made a singular bet which was that this device was going to be the most important device in the world because over the last 10 years from 96 to 2006 at that point, I along with my dad were able to build a very large business on the back of the Internet itself.

I watched a single store liquor store in Springfield New Jersey able to reach national awareness at a very low cost on the back of something called the Internet.

How many people over 40 in this room raise hands? Don't be embarrassed be louder about it over 40 fucking go we still have it.

One more time I want to see how many hands of 40 and older so for all the youngsters in this room, the hands that just went up, what the advantage they have in today's business world is we have context of what the world looked like pre-Internet.

We lived a full childhood pre-Internet. We lived life without the Internet and what that did was allow me to context what was possible and how much it cost pre-Internet versus what was possible and what it cost post Internet.

What I was able to do to bring to my family business and the growth in revenue would have not been possible if we opened up a second store, third store with that same amount of money.

In understanding that it made me understand how powerful it was in 2006 and again this is just very important to lay this down as a framework for everybody here.

In 2006 what I realized is holy shit the Internet can be with you at all times. Now this sounds outrageously basic but it has only been about a decade that the Internet has been at our fingertips regardless of where we are.

At this point everybody in this room when their Internet gets a little bit slower freaks the fuck out.

Literally I'm not in the US and my plan after a certain amount slows down my data in the market. Literally while I was waiting to get picked up from a car about an hour ago was when I switched from my normal speed to this half speed that I'm on right now.

Literally the last hour has been the worst fucking hour of my life. I just can't even open a tweet. I can't do anything. I'm crippled by something that is only new to me in the last 10 years.

It is now my norm. You get really used to things really fast. On that bet that this was going to be the most important device I've been able to achieve a next level of success predicated on a couple of things but most of all if you look back at my career,

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