How to Get Traffic From Google News | Ep. #363

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 29 July 2017

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #363, Eric and Neil discuss how to get more traffic from Google News. Eric is currently going through the process of what it takes to be featured on Google News. He breaks down the requirements of Google News as well as the BENEFITS for your company to be featured by this incredible source. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Traffic From Google News 00:37 – Google News is an incredible place where you can be featured 01:00 – Being featured as a company will drive more traffic 01:10 – You have to pass certain requirements in order to be featured 01:23 – You need unique URLS 01:33 – You need HTML articles 01:43 – They don’t accept audio files 01:46 – Create a Google news site map 01:54 – Eric is currently in the process of going through the Google News’ requirements 02:00 – They use Yoast plugin 02:18 – For Google News, you need to write content that is broad in scope 02:25 – If you do an article about Google, your traffic will boost 02:40 – The more broad the article is coupled with a higher click-through rate, the more people will tend to keep reading and generate more traffic 02:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 03:42 – Go to SingleGrain.com/giveaway for multiple entries 03:50 – That’s it for today’s episode! 3 Key Points: Being featured on Google News WILL drive more traffic to your website. Write articles with topics that are broad in scope and which lead to high click-through rate. Do your best to comply to every one of the requirements needed to be featured on Google News. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:55.0	Welcome to another episode of marketing school. I'm Eric Sue and I'm Neil Patel and today we are going to talk about how to get
1:00.3	traffic from Google News. So Google News, just a refresher for everyone.
1:06.6	Google News is basically a feature
1:09.4	where you can ask to be featured.
1:11.2	It's a news feature where, let's say you're searching for something
1:14.6	in the SERP results you can actually see you know updated news so let's say you know if
1:18.9	you want to check something around you know your favorite sports team you can do so you can see the news around that sports team.
1:24.8	To get into Google News to get featured there,
1:27.1	then let me back up a second and say when you're featured on Google News
1:30.8	the idea is that you're basically gonna drive more traffic because a lot of people are looking at Google News and they're clicking on those snippets.
1:37.0	Now, if you actually want to start getting featured in Google News, what you have to do is you actually have to submit your site to get featured into Google News
	...

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