How To Get To 1M Social Media Fans - Brendan Kane

The Mindvalley Podcast

Mindvalley

Education, Health & Fitness, Self-improvement, Mental Health

4.5 • 1.5K Ratings

🗓️ 5 February 2021

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

Brendan Kane is an outside the box thinker who inspires brands to scale, expand and accelerate their businesses and influence. If you want to gain mass exposure for your content, business, or brand in order to connect with audiences around the globe; start here.. In this episode, Vishen Lakhiani and Brendan Kane, discuss how to gain over 1M followers by applying strategies that can help you thrive in the new micro-attention world where we live. Brendan Kane is an out of the box thinker for Fortune 500 corporations, brands, and celebrities. He thrives on helping his clients systematically engage new audiences that reward relevant content, products, and services. Starting his career at Lakeshore Entertainment, Brendan oversaw all aspects of their interactive media strategy. He worked on sixteen films that generated a worldwide gross of $685 million and pioneered the first-ever influencer campaign to effectively promote Lakeshore’s movies. Brendan went on to build social media applications and digital platforms for celebrity clients such as Taylor Swift, Rihanna, Michael Strahan, supermodel Adriana Lima, and pro skateboarder Ryan Sheckler. He also served as vice president of digital for Paramount Pictures and helped scale one of the largest social optimization firms in the world, that worked with brands such as Disney, Fox, NBC, Netflix, Xbox, LinkedIn, and many notable Fortune 100 companies. He is the writer of One Million Followers and Hook Point which is available now. Listen out for: - The meaning behind the “3-Second World” rule. - Instagram pattern hacks. - How to get a million followers on Facebook in 30 days. - Live bonus Q&A session. Bonus: - Subscribe to Mindvalley Membership to discover 30+ Mindvalley Quests, watch our podcast sessions live, interact with the guests, connect with the world’s best teachers and find your community 👉 https://go.mindvalley.com/NOW Like this episode? Subscribe to our podcast on iTunes, Spotify, or your favorite podcasting app. Share this with your friends on Instagram or Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	So the first place that you have to start and most people skip over is understand the pattern.
0:05.5	So we talk a lot about pattern disruption to capture that first three seconds.
0:09.7	And the only way you can disrupt the pattern is by studying what other people in your niche are
0:15.2	doing, what other content creators are doing. So one of the exercises that you can do is just
0:21.2	scroll through Instagram, scroll through Facebook or YouTube and see what catches you to stop,
0:26.0	what catches you not to stop so that you can disrupt that.
0:30.0	I am Vision Latiani, founder of Mind Valley, the School for Human Transformation.
0:34.4	You're listening to the Mind Valley podcast where we'll be bringing you the greatest teachers
0:38.2	and thought leaders on the planet. It has discussed the world's most powerful ideas and personal
0:42.9	growth for mind, body, spirit and work. Welcome to the steps of the Mind Valley podcast. Our
0:49.7	guest today is a returning speaker on Mind Valley, Brendan Kane. Brendan Kane is the brilliant
0:57.6	mind who has been helping me and pretty much many other thought leaders out there grow. They
1:02.2	are followers on social media. His new book is out. We're going to be talking about that book.
1:06.4	But first I want to tell you about Brendan's accomplishments in this field. So he has worked
1:11.3	for many Fortune 500 corporations. He started out his career at Lakeshore Entertainment. He worked
1:16.8	on 16 films that generated almost $700 million. And he pioneered the first ever influencer campaign
1:25.4	to promote Lakeshore's movies. He went on to build a platform to raise and grow the influence
1:32.1	of people such as Taylor Swift, Rihanna, Michael Stratham, Adriana, Lima, the pro skateboarder,
1:38.6	Ryan Shekler. He then partnered with MTV and built an advertising tech to monetize consumer
1:45.5	interaction with social networks. The tech was used by NGM, by Lionsgate, by Sony. He served as
1:51.6	a vice president of digital for Paramount Pictures and did the social optimization for many films
1:58.0	that you've probably heard of from Disney, Fox, NBC, Netflix, Xbox and so on. But one of the things
	...

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