4.8 • 793 Ratings
🗓️ 22 April 2024
⏱️ 35 minutes
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In this keynote from Cap Con 7, I explain The Owners Model 2.0 and how we're scaling E-Commerce brands by focusing on enterprise value rather than cashflow.
This flips the model on its head, and whether you're at the million dollar mark or just beginning, the earlier you can think this way the more successful your brand will be.
If you want help scaling your ecommerce brand, head to https://capitalism.com/incubator and fill out an application today.
If you'd like to be part of the Capitalist Pigs and get first access to all the deal flow in our community, head to https://capitalism.com/pig to sign up.
Connect with me on Instagram at https://instagram.com/ryandanielmoran
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0:00.0 | So I want to introduce you to the Owners Model 2.0 because as we started teaching this, |
0:08.9 | we started to realize this is great in theory, but until a certain point, you just need somebody |
0:14.0 | to come in and do it for you. So we all signed up for this idea of freedom, which we thought |
0:19.0 | sounded like creating from a place of abundance |
0:21.2 | with people that we like doing work with. But we feel more of this feeling of scarcity, |
0:26.9 | where we feel like we're doing a bunch of things that we hate just to keep the handster wheel |
0:30.4 | going. Can anyone relate to this? Yes. And once you're at seven figures, there's a different |
0:36.1 | level of that. There's more to manage. There's more to handle. There's more on your back. There's more pressure. You're afraid that you're going to lose. And all of a sudden, this thing that was supposed to give you freedom feels a lot more like enslavement. So our goal is to try to help entrepreneurs create more of that freedom so they can build from an expanding |
0:54.9 | vision. So in order to get off that hamster wheel, the focus needs to go from cash flow |
1:01.9 | to enterprise value. If you are flipping a house, you don't put a bunch of work into the house |
1:10.1 | so that you can change the rent from $1,000 a month to $1,500 a month. |
1:15.6 | That is not a good ROI. |
1:18.6 | If you are redoing a house, you're putting a certain amount of effort in knowing that it's going to have a different equity value so that you can sell it at a significant profit. |
1:28.2 | But in our businesses, we often take the other mindset, where we think about keeping money |
1:35.1 | on the sidelines, doing everything ourselves, fixing up the house and fixing the toilets |
1:39.8 | ourselves so that we can save money in order to protect cash flow because we're not thinking |
1:44.0 | about enterprise value. Can anyone relate to this? All of you are lying. so that we can save money in order to protect cash flow because we're not thinking about |
1:44.5 | enterprise value. Can anyone relate to this? All of you are lying. Everyone has done this at a |
1:51.0 | certain point in their careers, especially when you're right at about seven figures. I had a friend |
1:55.4 | and a mentor say once that seven figure businesses are the worst businesses because you need to be able to afford high quality |
2:02.0 | talent and you can't afford high quality talent. So you're stuck in this hamster wheel of what the heck |
2:07.6 | do I do? How do I get out of this hamster wheel? Now yesterday we saw this beautiful, perfect case |
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