How To Get The Press + Public To Notice Your Work w/ Ryan Holiday

The Chase Jarvis LIVE Show

Chase Jarvis

Celebrity, Art, Career, Creativity, Money, Entrepreneurship, Self-improvement, Education, Careers, Writing, Interview, Investment, Influencer, Business, Photography

4.8 • 641 Ratings

🗓️ 5 April 2017

⏱️ 97 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ryan is an author, entrepreneur and one of the sharpest marketing minds out there. He got his start working for bestselling authors like Tucker Max and Robert Greene and has since worked with folks like Tony Robbins, Tim Ferriss, Evan Carmichael, and John Grisham among many others - and he’s written 5 books now including TWO last year: Ego Is The Enemy and The Daily Stoic. This episode was originally recorded back in 2012 when he was promoting “Trust Me I’m Lying,” which was his first book - releasing an audio version now as many of you have requested.

Today on the podcast,

* Why Ryan dropped out of college at 19 when he realized that he had better opportunities - specifically to go work for American Apparel, where he was Director of Marketing during the era in which they were on fire and really driving a huge part of youth culture

* He says “You are your own chief marketing officer” - a great way to capture something that only becomes more true with time, which is that creators have an imperative to PROMOTE their work in addition to MAKING the work. If you listened to my interview with Levar Burton a while back he talked a lot about this too.

* There’s also a ton of super practical, hands-on tactics on how you can get organic coverage of your work - for example how American Apparel got tons of blogs and magazines to run their ads, but not as ADS but as part of editorial content. This is something almost all creatives struggle with and ask me about, and we get deep into it.

Enjoy!

Show notes and links for this episode can be found at www.chasejarvis.com/podcast.

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Transcript

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0:00.0	Hello everyone. Today is a great day. It's a great day because we're doing the podcast. Hi there. I'm Chase Jarvis. Welcome to another episode of the show, the Chase Jarvis Live show here on Creative Live. This show is where I sit down and interview the world's top creatives, entrepreneurs and thought leaders,
0:26.1	and I do everything I can to add value to you, unpack some of those insights that these folks have learned along the way to help you live your dreams in career and hobby and in life.
0:30.8	My guest today is going to blow you away.
0:34.6	My guest is Ryan Holiday.
0:37.2	Ryan is an author and entrepreneur and one of the sharpest marketing minds out there.
0:41.2	He, I think, I talk about seeing around the corner as a gift that some entrepreneurs have.
0:47.3	I've stumbled into that lucky enough a couple times in my career to see her in the corner about, say, mobile photography or the future of education.
0:55.2	Ryan spent, Ryan is the quintessential seer around the cornerer.
1:00.5	He was talking about so many of the things that we find commonplace in media now 10 years ago
1:05.4	and so much longer before anyone else I knew was talking about those things.
1:11.5	He got to start working for best-selling authors like Tucker Max and Robert Green,
1:15.8	author of 48 Laws of Power, amazing book, also a previous guest on the show.
1:19.4	And he's since worked with folks like Tony Robbins, Tim Ferriss, Evan Carmichael, John Grisham, among others.
1:25.6	I think he's written like five books now, including two last year, two of which I were on my
1:32.4	annual recommended reading list, one called Ego is the Enemy and another, the Daily Stoic.
1:39.1	So here's something interesting.
1:40.2	This episode was originally recorded a couple years ago back when Ryan was promoting his book before the two that I just mentioned.
1:50.0	That book called Trust Me, I'm Lying, his first book, also in New York Times bestseller.
1:57.0	And that's one that was, when I talked about seeing around the corner, this is the blueprint for
2:05.2	what we today know as quote fake news or a post-truth world.
2:12.5	Ryan was talking about this before anyone that I knew.
2:16.8	The subtitle this thing is Confessions of a Media Manipulator, which Ryan considered himself,
	...

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