How to Get The Most Referrals and Testimonials with Melanie Deziel

The Speaker Lab Podcast

The Speaker Lab

Education, Authors, Coaching, Business, Entrepreneurship, Public Speaking, Smallbusiness, Side Gig, Marketing, Public Speakers, How To, Speaking

4.8 • 575 Ratings

🗓️ 13 February 2018

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Once you've given your speech the next step often becomes how to get the most referrals and testimonials after you've given a speech. Today we're going to walk you through the best ways to do this.

On episode 172 of The Speaker Lab, I'm joined by my co-host Melanie Deziel again. In case you missed our introduction of Melanie last week she's a successful speaker who came over from the corporate world after discovering her love of public speaking.

Today she speaks and consults full-time and is also a coach for students in The Speaker Lab programs. As a former TSL alum she is the perfect person to help other budding speakers gain their chops.

On this edition of the show we're covering what to do after your speech, how to request feedback, how to ask for testimonials, referrals, videos, pictures and other marketing materials you can use to promote yourself. Join us for insights on all of these topics and more today on The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

What's the first thing you have to do after giving your speech?
What are the different ways to show appreciation after speaking?
In addition to your client contact, who else should you thank?
How do you ask for positive and negative feedback, and why should you get both?
When is the best time to ask for a testimonial?
What type of testimonial is most effective?
How do you get marketing assets like photos and videos of you speaking?
What are the two ways to ask for referrals from clients and from other speakers?
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.
0:48.7	Hey, what's up, my friend, Grant Baldwin here. Welcome back to the speaker lab podcast. We are so
0:52.2	glad and honor that you're hanging out with us today.
0:54.7	Hey, before we get to our special guest and co-host, and if you listen to last week's episode, you know what I'm talking about. Today, we actually have a brand new training that we recently released that I'm super stoked about, really excited to share with you. You definitely want to stop by and check out elite speakerworkshop.com. Elite speakerworkshop.com. This is a brand new
1:12.5	free training we're doing teaching you all about how to find a book paid speaking engagement. So make sure you check that out again, elite speakerworkshop.com. So if you listened to last week's episode, then you heard we are doing something a little bit different this month in the month of February. We are having a co-host. This is something that we've never done before. But today we are being co-hosting with Ms. Melanie Diesel. She joined us last week. Melanie is a very successful speaker and has been through some of our programs and now works as a coach on the Speaker Lab team, helping our other several of our students. So lots of great insights that Melanie has learned
1:45.0	and she shares with us today. Today we're going to be talking all about what to do after the speaking
1:49.3	gig. So the gig is over. What do you do to show appreciation and gratitude for the client,
1:54.0	the audience that you're working with, how to request feedback, get testimonials, get referrals,
1:58.9	to get pictures, video, all those assets that you can be
2:01.6	using in your marketing materials in the future. All of that we dig into today. So a lot of great
2:05.7	stuff that we're going to cover. So let's get right into it. Here's our conversation with Ms. Melanie
2:09.7	on all about what to do after the speaking gig. Enjoy.
2:16.4	Hey, what's up, my friend? Graham Baldwin here.
2:18.1	Hey, today we are joined by co-host Melanie Diesel.
	...

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