Welcome to let it be easy with Susie Moore.

I want to talk to you today about a business term that's used a lot called R-O-I.

Do you think I should become a singer my friends?

I will spare you. No more singing on today's episode or I'll try I'll try my very best. I'm

on a very good mood this morning as I record these for you here in Miami with the sun, the sun in the room, the smell of fresh air,

February is in full swing.

But yes, the topic of today's episode is about ROI which stands for return on investment.

And in the business world, if you're in the business world, ROI is calculated on everything.

Every dollar that goes out in terms of a resource with marketing, we measure it, right?

So we spend a dollar on advertising advertising how much do we get back when we even

look at a team member right so the cost of the higher what's the return on investment

for that person what's the return on investment for our energy, right? If we're going to

launch a new project or do something just new with our lives with the world in the world? We're

going to ask you know what's going to be the return from this I mean it's even

you know small things so the reason we do anything is because we want a return the

reason we buy groceries is because we want to have a nice fully stocked fridge

right the reason we go for a run or to polari's is we want a return on our health, on our bodies, how we look even.

So ROI, whether consciously or unconsciously, is always being measured by us, right?

Because we don't just do things for the heck of them.

We do them because we want a result.

Just personally speaking, there are results that we want and in business specifically we measure

ROI we need to in order to be shrewd business owners because we don't just want money flowing

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