How to Get Started with Paid Performance Marketing | Ep. #1013

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 10 May 2019

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1013, we discuss how to get started with paid performance marketing. Tune in to hear our tips for making this type of marketing work for you. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get Started with Paid Performance Marketing [00:40] Affiliate marketing can be performance marketing. [01:05] Paid performance marketing is taking a financial risk, but getting paid per lead. [01:25] Neil thinks it is running paid ads. [01:40] Facebook loves paid ads. [02:02] Go to your competitors’ fan pages and look at their info and ads link. [02:26] SEMRush is good for this research, as well. [03:25] Tracking and attribution is important. [03:34] Leaddyno is a great tool for this. [04:02] De-risk yourself when starting out and start with a smaller budget that you can afford to lose. [04:41] Focus on one area before you focus on too many things and spread yourself thin. [05:19] That’s it for today! [05:24] Don’t forget to check out Single Grain for more info about our free live event in June. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time. Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how to get started with paid performance marketing.
1:01.0	So what do I mean by that exactly? So you got affiliate
1:04.1	marketing which we've talked about before. You also got performance
1:07.0	marking too, which I see as a little different, but you actually can call
1:10.0	affiliate marketing performance marking. So here's what I mean. So if I go to
1:13.8	Neil and I say let's say Neil selling phone services okay so he's like Eric I will
1:18.1	pay you $1,000 per lead that you generate for me. You just got to generate leads
1:21.6	for me okay now if I say, hey, you know what, I can actually
1:25.0	generate leads for Neil at 200 bucks a pop and he'll pay me a thousand bucks,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.