How to Get Started with Facebook Ads | Ep. #154

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 1 January 2017

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #154, Eric and Neil teach entrepreneurs how to get started with Faceboook Ads. Facebook Ads have proven to be a really effective tool to grow conversion and traffic. Business owners are now able to customize more of their ads on this platform without needing to be technical. Listen as Neil and Eric provide you with great advice on how to get started with Facebook Ads. Time Stamped Show Notes: 00:28 – Today’s topic: How to Get Started with Facebook Ads 00:48 – Boosting your posts 01:04 – Digital Marketer’s Podcast episode on boosting posts has in-depth information on the topic 01:18 – Boost what gets people engaged or what you want 01:34 – Boosting does NOT have to be expensive 01:54 – Neil loves to spend on page likes 02:14 – Spending money on likes is like building your own platform 02:37 – Targeting your audience on geographic location, interests, etc. doesn’t work well unless you have an email list similar to it 03:22 – Build lookalike audiences 03:40 – Use Google Tag Manager to set your pixels 04:37 – Don’t do complex stuff just yet 04:47 – FIRST, use Facebook traffic for brand awareness 05:24 – AdEspresso has ads templates which you can pull ideas from 05:48 – HelloBar is a tool you can use to collect more page likes 05:51 – That’s it for today’s episode! 3 Key Points: Start with the simple ads and prove its effectivity BEFORE trying out complex ones. Do NOT forget to set-up yours pixels, first. Facebook ads can be used for different purposes – not just for conversions. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how you can get started
1:00.0	with Facebook ads.
1:01.0	So we're going to talk about the easy things that you can do to get going.
1:04.5	You don't have to do the complex things yet.
1:06.2	You don't have to talk about funnels.
1:08.4	You don't have to talk about, you know, doing all this crazy, you know,
1:10.8	retargeting stuff down the road, know this is basically the well it's
1:14.8	the basic so first and foremost I really like the concept of boosting posts this is
	...

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