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Marketing School - Digital Marketing and Online Marketing Tips

7 Creative Marketing Tactics that You Ought to be Leveraging | Ep. #155

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 2 January 2017

⏱️ 9 minutes

🧾️ Download transcript

Summary

In Episode #155, Eric and Neil talk about 7 creative marketing tactics that you ought to be leveraging. Tune in to discover the online tools that will work for you and the tactics you need to keep your content one step ahead of your competitors. Time Stamped Show Notes: 00:28 – Today’s topic: 7 Creative Marketing Tactics that You Ought to be Leveraging 00:37 – #1 Use TurboDial to collect phone numbers of visitors on your website 00:56 – Send TurboDial a signal to send a text message to the person 01:30 – You can program replies when a person responds to your text 02:09 – #2 Make your stuff is available for pirates on torrent sites 02:52 – #3 Use exit pop-ups 03:17 – #4 Make sure your funnel is congruent with your client’s interests 04:13 – #5 Go to BuzzSumo and find out which of your competitors’ posts are going viral 04:21 – Ahrefs will also show you your competitors’ most popular posts 04:29 – Take the post’s URL and put it into Twitter search to show the top users sharing the content 04:37 – Write something similar, but better, then start emailing the users about your content 05:15 – When they respond, ask them what you can do for them and make a P.S. about sharing your content 05:35 – #6 Have a content creation checklist or learn about content repurposing 06:34 – Google “content repurposing workflow” 06:44 – #7 With remarketing, put your pixel in your email signature 07:35 – That’s it for today’s episode! 3 Key Points: Make your content available for pirates – let them do the work of spreading the word for you. Use exit pop-ups, they are triggers for opt-ins. Keep an eye on your competitor’s posts, create betters ones, and share them with the people who are engaging with your competitor’s content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you gotta look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time. Welcome to another episode of marketing school.

0:55.0

I'm Eridsu.

0:56.0

And I'm Neil Patel.

0:58.0

And today we're going to talk about seven creative marketing tactics

1:01.0

that you ought to be leveraging and guess what Neil you're

1:04.0

going first yeah I love how you always swimming first all right so the first

1:08.8

tactic I would say is using turbo dial when you collect bone numbers on your website, the cool part about this is you can

1:15.4

integrate this in with your marketing automation platform. We integrate it within Infusion Soft, and we do things

1:21.2

where based on what interaction the user takes then we can send out a signal to turbo dial saying send them a text message now right based on a specific action they take for example someone watches a webinar, they don't buy or they

1:35.1

don't become a lead when they see the option to convert into a lead like they've watched

1:39.7

enough of a webinar where there's a call to actor and saying like, hey, if you want to learn more about our software

1:44.0

or fill in this lead or hey, if you're interested in buying our product,

...

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