How to Get Press Like Richard Branson | Ep. #350

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 16 July 2017

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #350, Eric and Neil discuss how to get press like Richard Branson. Tune in to hear about Richard Branson’s unreal PR stunts that put Virgin company on the map! You’ll also find out why standing out and being bold is just what you need to do to make yourself memorable! Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Press Like Richard Branson 00:40 – Neil learned about how Richard Branson created Virgin during his speaking engagement at VTEX as an opening speaker for Richard Branson 01:28 – Richard did a crazy PR stunt when Virgin was just starting and didn’t have enough capital 01:44 – Richard used hot air balloons with their name on it so people would be exposed to the brand 01:56 – When the London Eye couldn’t be lifted from the ground, Richard had a blimp that flew over London Eye with the message “BA Can’t Get It Up” 02:28 – Richard went overboard for his company to grow at a rapid pace 02:38 – Richard lives his life how he wants it 03:06 – You have to do something remarkable to be memorable 03:45 – One thing to learn from Richard Branson is to create crazy and drastic stuff, especially when you’re just starting 04:06 – Don’t do something that everyone else is doing 04:12 – That’s it for today’s episode! 3 Key Points: Richard Branson is known for his crazy, but effective PR stunts. When you’re just starting, do something memorable and remarkable. Stand out by being YOU. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about how to get pressed like Richard Branson.
1:01.0	So Neil, you're actually just at a conference speaking before Richard Branson came on stage.
1:06.7	I mean what are your thoughts around this?
1:08.7	Yeah, so what was interesting is I learned on how he created Virgin Atlantic or the Virgin
1:15.0	Plain Company and it was all about you know he wanted to go to the Virgin Islands
1:19.6	to see his girlfriend at the time American Airlines or someone like that counseled a flight.
1:24.4	He ended up renting a plane or charging a plane
1:27.2	and he had a sign saying like a trip to the Virgin Islands,
1:32.0	you know, cost X dollars.
	...

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