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TED Business

How to get people to do what you want | Barry Sonnenfeld

TED Business

TED

Business, Business Leadership Podcast, Ted Talks Business, Ted Business Podcast, Ted Talks, Ted Modupe, Modupe Akinola

4.01.3K Ratings

🗓️ 6 October 2025

⏱️ 24 minutes

🧾️ Download transcript

Summary

As a film and television director, Barry Sonnenfeld had millions of dollars riding on his ability to get his cast and crew to play along — and much of what he learned along the way applies to everyday life. Here, he shares nine bits of wisdom and whimsy gleaned from 40 years in entertainment. So the next time you encounter a screaming bully, you too will know what to do. After the talk, Modupe shares three questions to help you reflect on your message delivery.



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Transcript

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0:00.0

Hello, we're Sam and Pete from Staying Relevant.

0:02.9

Our podcast is currently being brought to you by Costa Coffee.

0:06.4

Breakout of autopilot this autumn with the maple hazel rain.

0:10.2

Now change is in the air.

0:12.4

I feel like it's time for something different.

0:15.0

Costa coffee are helping customers break out into a new autumn ritual by crafting the taste of autumn,

0:21.1

maple hazel, available as a latte, iced latte or hot chocolate.

0:26.4

Now we just want you to break out of Autopilot and enjoy Costa Coffee's Maple Hazel range.

0:31.5

Head to your nearest Costa Coffee store or Costa Express Machine to pick up a maple hazel drink

0:36.9

while stocks last,

0:38.6

made with heart.

0:40.1

It's a Sunweb holiday.

0:42.3

Hi there, we're Sunweb and we love ski holidays.

0:45.7

That feeling of cruising down beautiful slopes.

0:48.5

It's a feeling we want to share.

0:50.1

We want you to get the most out of your ski holiday.

0:52.9

That's why with Sunweb, your lift pass is always included, which saves you serious money.

0:58.5

That's money for a round of drinks at the aprae, treating yourself at the spa, or maybe to just put in your piggy bank.

1:04.6

Discover how much you can save at sunweb.co.uk.

1:18.4

This episode is sponsored by FNC Investment Trust.

1:25.1

When investing for your future goals, be that retirement, family plans, or general financial health, it's important to diversify your portfolio and aim for long-term success.

1:31.2

That's the idea behind FNC Investment Trust.

...

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