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The Dept. w/ Omar El-Takrori

How to Get People Lining Up to Buy From Your Brand ft. Collegium | The Dept. Ep. 33

The Dept. w/ Omar El-Takrori

Omar El-Takrori

Self-improvement, Business, Education, Entrepreneurship

4.9805 Ratings

🗓️ 29 May 2024

⏱️ 63 minutes

🧾️ Download transcript

Summary

Today's episode of The Dept. I talk with founder of Collegium, Nick Sisombath, on how he's built an 8-figure brand out of his love for sneakers. Nick has been able to break into his market as "the small company" and has created a business model where people line up to buy. His story will inspire you to build a business around something you are passionate about and see it all the way through!


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✅ Checkout Collegium:

https://ourcollegium.com/


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https://www.instagram.com/omareltakrori


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https://link.coursecreator360.com/widget/bookings/video-dept

Transcript

Click on a timestamp to play from that location

0:00.0

We're like the top three made in Italy Italian sneaker brands out there.

0:04.0

It didn't matter if I got paid or made money from this.

0:06.0

I was going to do this regardless.

0:08.0

I was just a sneaker collector like the rest of us.

0:10.0

I have Nick Sissimbath who has built an eight-figure brand through sneakers and now even venturing off into clothing.

0:17.0

Every drop you do, the things sell out.

0:20.0

Nowadays we're $40 more than a pair of Nikes, but it's made in Italy. It speaks for itself.

0:25.6

The link you have in your bio is not a link to your website. It's a link to the Discord.

0:29.6

Because at the end of the day, there's so many brands, so many products out there. Why choose Collegia?

0:33.6

Because community first and then sales second. Like how did you even know that? Like I'm not going to first build something I want to sell.

0:40.3

I want to build something people want to be a part of.

0:42.3

I hope people can actually resonate this or else I'm going to sound crazy.

0:45.3

Welcome to the department.

0:47.3

It's Omar's Corey.

0:48.3

And we interview people who are killing it in their department.

0:51.3

I'm so excited to be having on one of my favorite founders of a sneaker

0:55.5

company. I literally have over five pairs of collegium shoes. I have Nick Sissimbath, who has

1:00.7

built an eight-figure brand through sneakers and now even venturing off into clothing. And honestly,

1:06.6

one of my favorite people to follow online and just to see how inspirational his story is.

1:11.3

And we're going to get into how you can actually build a business or a brand that people love

1:16.2

to buy from. And so, bro, I'm so excited that you said yes to this. No, I appreciate you guys having me.

1:23.3

I haven't done a podcast or interview in quite a minute. so I figured, like, let's give it another rodeo.

...

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