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Marketing School - Digital Marketing and Online Marketing Tips

How to Get More Views From Your Videos | Ep. #477

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 20 November 2017

⏱️ 6 minutes

🧾️ Download transcript

Summary

In Episode #477, Eric and Neil discuss how to get more views from your videos. Tune in to hear them share which tools you can use to improve how your tags are ranking on YouTube, why you should be publishing your videos on multiple platforms, and the importance of pushing and promoting your videos in the first 24 hours. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get More Views From Your Videos 00:40 – You have to have great tags because that’s how Google makes sense of your video. 00:50 – Use a tool like TubeBuddy or vidIQ to show you how your tags are ranking on YouTube. 01:05 – YouTube is the world’s 2nd largest search engine so it makes sense to optimize your videos there. 01:10 – Publish your videos on multiple social platforms, not just YouTube and Facebook. 01:22 – It won’t hurt your video because it’s not considered duplicate content. 01:29 – Publish your video on LinkedIn, too. 01:35 – Neil gets more views on LinkedIn than on Facebook. 01:39 – The power of taking the same piece of content and publishing it on multiple sources. 01:44 – Neil publishes his videos on YouTube, Facebook, LinkedIn, his website, plus tweets out his YouTube video. 01:55 – Leverage automation for this with such tools as Zapier and If This Then That (IFTTT) 02:14 – Don’t forget about Instagram. 02:18 – Because search engines can’t crawl videos, use a service like Rev to add captions to your videos (especially if you’re going to run ads with them) and/or transcribe your video and put it on your blog. 02:48 – The shitty part is that the way a video performs in the first 24 hours will determine its fate of its existence. 03:13 – So make sure that as soon as you publish your video, you do an email blast, promote it hard on all your social channels, integrate it within your website on popular pages so it gets more views, ask people to watch and comment it. 03:29 – This is the opposite of SEO where you can expect great results in 6 months to a year. 03:40 – YouTube looks at your watch time so put your videos into different playlists, like an SEO playlist for all your videos about SEO.   04:14 – Look at your analytics to see what’s doing well and make more videos like that. 04:30 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool 04:35 – Go to SingleGrain.com/giveaway to get your FREE copy 04:44 – That’s it for today’s episode! 3 Key Points: Because Google cannot crawl video, add great tags, and use a service like Rev to add captions to your videos (especially if you’re going to run ads with them) and transcribe your video. Publish your videos on multiple platforms, like YouTube, Facebook, LinkedIn and your own website. Make a playlist to keep people watching your videos longer, as YouTube looks at watch time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.8

your instructors Neil Patel and Eric Sue.

0:17.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time.

0:55.0

Welcome to another episode of Marketing School. I'm Erichu and I'm Neil Patel and today we are going to talk about how to get more views from your video.

1:02.0

Neil and I have been doing a lot more video in 2017 and we're probably just going to

1:06.5

continue to crank out more.

1:08.0

So, you know, I mean the logic that you hear from people all the time, you have to have great

1:11.9

tags, it does make sense. You have to have great tags it does make sense you have to help Google make

1:15.1

sense of what your video is because they just can't crawl a video you know

1:18.0

yet they have to look at text right so use a tool like tube buddy t-u-b-e buddy or you can use a tool like Tube Buddy, T-U-B-E-B-E, or you can use a tool called the Vid I-Q.

1:26.0

Either of those tools can help you in terms of your tags that will show you what you're ranking

1:31.0

for certain tags on your videos your videos and I'm just

1:34.0

talking strictly about YouTube right now because YouTube is the world's second

1:37.1

largest search engine so it does make sense to have you know making sure you're

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