Hey, my friend, welcome to the art of online business podcast.

My name is Rick Mulready and I'm an online business coach.

I'm an ads expert and most importantly, I'm a dad.

And this show is where we help established online course creators and coaches create more profit, more impact, with less

hustle. All right, let's get into it.

What is up, my friends? Welcome back to the podcast. Thanks as always for tuning in. This is another

quick tip episode here on the show.

And what I want to talk about today is something that is really should be known, but we often

lose sight of those most common things, right?

And so when I'm coaching, my job, one of my jobs as a coach is to point out to people where they might be missing something right in front of them that can help them in their business in some way.

And I'm no different, right?

I have these areas where things are so,

I'm so close to the business or what I'm doing that I need an outside set of eyes to point those things out to me.

And today's topic is is no different.

And what I want to share with you is some basically how to increase the consumption

of your of your content and make it more accessible to more people. And how we can do that

is to simply create content in a format that your audience wants.

How do we make it as easy as possible for the people that we are trying to serve in our

business to consume the content that we are creating, right?

And also, which we'll talk about here in a second, you want to think

about matching the format of your content to your audience. And so when I say content, that is

really wide ranging, right? It's a podcast episode. It is a video, whether it's on YouTube or what

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