I never tell you any features and benefits. I never tell you the reasons and

facts and capability. All I do is emotionally connect to you. This is Entrepreneurs

the Playbook. So I don't care who you are. As long as you have an open mind, right,

I've switched my entire philosophy. If I'm only looking for people to open minds,

I know that I can utilize a template that I've created an open-minded template,

an open-question template, and say, tell me about what you do. What do you like about? What

don't you like about it? And as he does, I'll be able to say, would it help you if I did this?

Providing value, creating a void for him to fill. Oh, would it help if I do this? I know a

babysitter. Oh, you need a new bike? I know that. And then I have an open mind and I only have to

ask him one question. Do you know anyone that can help me? If somebody has a closed mind,

it's easy to tell by open-ended questions because they won't answer you. You'll know that you're

bothering him. How are you doing today? Fine. What do you do? Nothing. What are you going to order?

I don't know. Those are closed minds. Run the fuck away. It'll take you a thousand times

of effort and energy to transition the interest of a closed mind than it doesn't open one.

Because in the end, the bigger void that you can create by providing value and service to someone,

the more app they are to help you and follow through with that help. I never tell you any features

and benefits. I never tell you the reasons and facts and capability. All I do is emotionally connect

you. Right? Emotionally connect you. Oh, wonder, Brett. What is that?

Right. Well, we can get to something that we love or like or don't like. And the cool thing is

everybody wants to plaster something on what they wear. Right? So just be curious. Or just say,

I love those socks. Right? What team is that? Oh, me, I'm a dude. My favorite. Do you like them?

What do you like about it? Like getting my favorite soccer team and like there's a lot of good players.

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