How To Get Massive Publicity On Podcasts

Join Up Dots - Business Coaching Made Easy (With A Bit Of Life Coaching Too)

David Ralph of Join Up Dots

Interview, Motivation, Online, Businessinterview, Education, Businesscoaching, Entrepreneur, Lifestyle, Income, Business

5 • 1.1K Ratings

🗓️ 7 February 2022

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Christina Lenkowski is our guest today on the Steve Jobs inspired Join Up Dots business podcast. She is a forward-thinking publicity strategist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people’s podcasts. During her 13 years of PR agency and consulting work, Christina has helped clients earn spots in print publications like Martha Stewart Living, Sunset, Reader’s Digest, and Big Life, and online coverage in MSN.com and TravelChannel.com, among others. Christina herself has been featured on websites like Medium.com and CEOHacks.com. How The Dots Joined Up For Christina She’s been a guest on many podcasts, including Her Empire Builder, Hustle Like a Mother, Health Coach Nation and Launch It Girl, and helped her clients get booked on many other top-rated shows. As she says "Even though I specialized in PR and publicity (my particular niche was tourism), I was really only promoting my course - or at least trying to - through paid ads and live webinars, because that's what all the "gurus" and "experts" said to do... And while those worked for me to a certain extent (kinda), I knew I wasn't bringing in enough people, and they certainly weren't coming in with any knowledge of what I was about and had to offer. To be honest, it was a bit of a bottomless money pit of my own creation. So I started to do for myself what I had been doing for my clients - I got publicity on podcasts. Well lets find out as we bring onto the show to start joining up dots with the one and only smartphone marketing expert Christina Lenkowski

Transcript

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0:00.0	Life shouldn't be hard. Life should be a fun-filled adventure every day, so now
0:05.9	start joining up dots. Tap into your talents, your skills, your God-given gifts,
0:11.3	and tell your boss you don't deserve me. I'm out of here. It's time for you to
0:17.6	smash that alarm clock and start getting the dream business and life. You will
0:24.4	of course are dreaming of. Let's join your host David Ralph from the back of
0:29.8	his garden in the UK, or wherever he might be today, with another jammed pack
0:34.6	episode of the number one hit podcast, Join Up Dots.
0:41.0	Yes, hello there, good morning to you. Well, good morning to you. It's a great day to be alive.
0:47.3	Well, today's guest on the show. She's somebody that I wanted to have on because I
0:53.1	thought I haven't had anyone who is an expert in her field on the show before.
0:58.6	So this is a totally new one for me. She's a forward-thinking publicity
1:02.9	strategist and educator for entrepreneurs, speakers, and authors looking to
1:07.6	expand their credibility and go from a best-kept secret to go to expert in their
1:12.8	industries through being a guest on other people's podcasts. You see, you see, she's
1:18.7	on here talking about what she's doing it. She's doing it already. Now, during her
1:22.6	13 years of PR agency and consulting work, she's helped clients earn spots in
1:27.5	print publications like Martha Stewart Living, Sunset, Readers, Digest, and online
1:32.2	coverage in MSN.com, Travel Channel, amongst others. Now, she's been a guest on
1:37.5	many podcasts, including her empire builder, hustle like a mother, health coach,
1:41.3	nation, and logic girl, and helped her clients get booked on many other top-rated shows too.
1:46.9	As she says, even though I specialised in PR and publicity, my particular niche was
1:52.3	tourism. I was really only promoting my course, or at least trying to, through paid
	...

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