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The Art of Online Business

How to Get Free Traffic from YouTube Ads with Jake Larsen

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8828 Ratings

🗓️ 22 January 2015

⏱️ 20 minutes

🧾️ Download transcript

Summary

Today I'm talking with Jake Larsen about YouTube advertising. When I was planning out this first mini-series on YouTube ads and I was asking around for who I should invite on, Jake’s name came up every time. And what I’ve since found is he’s pretty much synonymous with YouTube advertising. He’s the real deal! In fact, someone I was talking to recently said he’s one of the foremost experts in the world when it comes to YouTube ads. ‍‍ Cut your lead gen costs in HALF wit...

Transcript

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0:00.0

So every day on YouTube, there are 40 Super Bowls.

0:04.5

Let that marinate.

0:05.9

40 Super Bowls happen every day on YouTube.

0:09.6

Last year, advertisers paid $4 million for a 30-second spot.

0:16.0

So the cool thing with YouTube ads is you can get Super Bowl-like exposure without paying Super Bowl prices.

0:23.6

Welcome to the art of paid traffic.

0:37.1

40 Super Bowls on YouTube every single day. Wow, that is crazy town. What's up, everyone? I'm Rick Mulready,

0:43.5

and welcome to the Art of Paid Traffic podcast. Super excited because today I'm talking with Jake Larson

0:49.1

about YouTube advertising. When I was planning out this first little mini-series here on YouTube ads, and I was

0:54.6

asking around for who I should invite on, getting people's suggestions, Jake's name came up every

1:00.3

single time. And what I've found since is that he's pretty much synonymous when it comes to YouTube

1:05.5

advertising. He's definitely the real deal. In fact, somebody I was recently talking to said that

1:10.3

he's one of the foremost experts

1:11.8

in the world when it comes to YouTube ads. So I am stoked that he's joining me on the show today.

1:18.6

Jake's success advertising for companies on YouTube was so great that Google asked him to become

1:24.7

a YouTube marketing ambassador, an invitation that only 10 companies in the entire

1:30.2

world received. And Jake got one of those invitations. And it was at that point that he quit his

1:36.5

day job, Smart Move, to focus full time on YouTube advertising, starting his own video production

1:42.6

and advertising agency, which is called

1:45.2

Video Power Marketing. And in my conversation with Jake today, you're going to learn how to drive

1:50.6

traffic and more sales inexpensively with YouTube advertising. We also get into tricks for how to

1:57.6

create your YouTube ads that drive targeted traffic and conversions for

...

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