How to Get FILTHY RICH in Real Estate the RIGHT Way (Ditching Airbnb for Hotels)
Dropping Bombs
Brad Lea
4.9 • 2.3K Ratings
🗓️ 6 February 2026
⏱️ 45 minutes
🧾️ Download transcript
Summary
This episode was sponsored by Somers Capital
LightSpeed VT: https://www.lightspeedvt.com/
Dropping Bombs Podcast: https://www.droppingbombs.com/
In this game-changing Dropping Bombs episode, real estate investor and content creator Rich Somers returns to share how he scaled Somers Capital to $95M+ portfolio. Former air traffic controller who cashed out his 401k to chase real estate, Rich exploded to 700K+ followers in 3 years and interviewed industry giants like Grant Cardone and Dan Martell.
Rich reveals why hyper-focusing on California coastal markets pays off big, how he flips underperforming venues into winners, and his shift from hands-on operator to content and community builder. He exposes the plays making boutique hotels outperform and creating recurring revenue that sticks.
Whether you're grinding in business, chasing freedom, or just hungry for real growth, this conversation is your golden ticket—press play & level up.
To invest passively with Rich: somerscapital.com/invest
🔗 Connect with Rich Somers
Instagram: https://www.instagram.com/rich_somers/
Instagram (Business): https://www.instagram.com/somerscapital/
Podcast: The Rich Somers Report (Apple/Spotify/YouTube)
Website: https://somerscapital.com/
Hotel Investing: https://hotelinvesting.com/
Watch the full-length video version of any Dropping Bombs episode here on YouTube.
Brad Lea is a self-made entrepreneur who turned small-town grit into a multi-million-dollar empire. With over 25 years dominating sales and leadership, he's mentored thousands to outsmart, outwork, and out win their competition. His top-rated podcast, Dropping Bombs, brings raw, game-changing insights from the biggest names in business.
LightSpeed VT is Brad's brainchild—the world's leading interactive training platform. It's built to make your team sharper, faster, and more effective, without wasting time or money. Whether you're a startup or a Fortune 500, LightSpeed VT is how you scale success and dominate your industry. Curious? Check it out:
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Brad's also behind Closer School, the go-to program for mastering sales and closing deals like a pro. Want to 10x your income? This is where you start. His book, The Hard Way, lays out the brutal, honest lessons he learned building his empire—your blueprint to winning the game. Get it here: https://bradlea.com/product/the-hard-way/
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Transcript
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| 0:00.0 | I believe that boutique hotels will be the next big thing in two to three years. |
| 0:04.1 | Airbnb is going away in a lot of markets around the country. |
| 0:06.5 | Like that's the old man's game. This is the new man's game. There is no doubt, Brad, when we go to exit that these buyers are going to pay a multiple and a premium. I want to build a billion dollar thing with Summers Capital. That's my goal. If you are a real estate investor and you are not using AI, you're leaving a lot of money on the table. |
| 0:22.1 | At 33, I knew nothing about business a real estate investor and you are not using AI, you're leaving a lot of money |
| 0:21.5 | on the table. |
| 0:22.1 | At 33, I knew nothing about business real estate. At 36 years old, I knew nothing about the content game online. And today we got a top 1% business real estate podcast. And I didn't start posting content until three and a half years ago. And so if you're listening right now and you feel stuck, it's like, hey, it's never too late to reinvent yourself. Things can change really quickly if you get in the right rooms and you're willing to bet on yourself. And so my |
| 0:42.1 | biggest takeaway looking back, Brad, is this. What it is, Brad Lee, back again with another |
| 0:50.2 | episode of dropping bombs today in the studio, folks. I got a real live entrepreneur that's been there, done that. Now he's doing some big shit. So pay attention. Richard Summers back in the house. What's happening? Rich Summers back in the house. My man, Bradley, I'm doing amazing. I never go by Richard. No, I don't like it. I don't like it. I don't like it. I don't like it. My man, Rich Summers in the house. Because you want to be rich? That's not richer. That's part of it. How about just lose the D in your richer Summers? Yeah. My dad, he's also a Richard. He goes by Dick. I'll never go by that. Why would you? Why would he? I've always asked that question. Why would any Richard go by Dick? |
| 1:29.8 | But back in the day, that was the thing. Yeah, I don't know why. I held your death. He is 82 years old. |
| 1:34.8 | That's why. That's why. Back then, it was that's what you did. Yeah. So last time you were here, dude, you were, you were hustling and whatnot. Now you're buying and running hotels? Yeah, we're buying and |
| 1:45.9 | operating boutique hotels. We had, when I first came on the show three, three and a half years ago, |
| 1:51.1 | we just bought our second hotel. Today, we own and operate six hotels. We got a phone with |
| 1:56.1 | Summers Capital. And we're going to put 10 hotels total into this phone. Our investors are diversified across |
| 2:02.2 | all the hotels, passive income, tax benefits, upside on the back end when we go to exit. And we're |
| 2:08.0 | taking advantage of all the tightening Airbnb regulations, the 40 million retiring baby boomers |
| 2:14.2 | that are happening across the country right now. We saw what happened in New York City. We saw what happened in San Francisco. We saw what happened in Los Angeles. I live in San Diego. |
| 2:22.1 | They slash the Airbnb supply in San Diego from 17,000 Airbnb listings to 5500. And as this happens and |
| 2:29.3 | continues to occur across the country, it's bringing all the demand to the boutique hotels. The days of the |
| 2:35.4 | millennials that Jen's years wanting to go travel and stay at the same hotels, the big box-branded |
| 2:39.6 | hotels that our parents and our grandparents once loved, the Hyattes, the Marriots, the Hampton Inns, |
| 2:45.3 | those days are over. And so these millennials, the Jen's years want to go stay at these vibe experiences, these small boutiques, |
| 2:52.6 | that have these Instagram-able experiences that they can share with their friends. |
... |
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