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Marketing School - Digital Marketing and Online Marketing Tips

How to Get Ahead of 99% People in Podcasting

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 β€’ 1.4K Ratings

πŸ—“οΈ 18 May 2026

⏱️ 29 minutes

🧾️ Download transcript

Summary

Neil and Eric break down the etiquette of podcast collaborations, why giving raw recordings drives reach, and how a give-to-get mindset shapes long-term wins. They share lessons from speaking at the Social Commerce Summit, including QR code lead capture tactics, why case studies supercharge AI sales presentations, and how to calculate ROI on paid speaking gigs. A practical episode on collaboration, lead generation, and choosing the right events to grow your business. Key takeaways β—ΎGive raw recordings to maximize podcast reach β—ΎQR codes turn talks into qualified leads β—ΎPay-to-speak events can deliver 40x returns Chapters 00:00 Podcast collaboration etiquette 03:00 Give-to-get philosophy 06:26 Social Commerce Summit recap 06:46 QR codes for lead capture 09:00 Lead qualification tradeoffs 11:52 Community in the AI era 12:17 ClickFlow AI content break 12:48 Conversion stats from the event 14:14 Single brain and AI implementation 16:01 Adding case studies to presentations 19:30 Getting paid to speak 20:33 Paying to speak for ROI 22:36 Criteria for paid speaking events 24:11 Calculating speaking ROI 26:04 HubSpot Inbound and brand-building events 27:29 Repurposing speaking clips 𝗔𝗕𝗒𝗨𝗧 π—§π—›π—˜ π—–π—›π—”π—‘π—‘π—˜π—Ÿ Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. πŸŽ™οΈ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel πŸ“© Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ βœ… Subscribe for Daily Marketing Insights!

Transcript

Click on a timestamp to play from that location

0:00.0

When a buyer asks AI for a solution like yours, does your business come up?

0:04.5

Most companies have no idea.

0:06.2

And by the time they find out, they've already lost the deal to someone who did.

0:09.9

HubSpot AEO helps you show up in those moments, what the right answers buyers are looking

0:14.7

for.

0:15.6

Before the first click, before the first form fill.

0:18.6

That's the moment HubSpot AEO is built for.

0:21.5

Check out Hubspot.com, the agentic customer platform

0:24.6

for growing businesses.

0:26.4

Neil, you know what really grinds my gears?

0:29.2

What?

0:30.4

So, you know, typically when someone has you record on their podcast, for example,

0:36.1

they'll give you the raw recordings, okay? Yes. If you ask for it? If you ask for it, correct? Right. And so like whether, you know, when I did a podcast with Gary V, like I gave him the raw recordings and then when I'm on someone else's podcast, they'll give me the raw recordings. Because if you do the raw recordings, what's going to happen? You're going to get a lot more reach, right?

0:54.2

More reach than you would without having the other person take the raw recordings, correct?

0:59.5

In theory, yes, because they'll push it and then you'll push it.

1:03.7

And there's no rules on this, but I believe the common etiquette is when you take the raw

1:08.8

recording, you tag them or you mention them

1:11.4

in the social post as well, which helps their podcast or their brand. So it's a win-win in theory.

1:17.2

Exactly. In theory, right? And so I remember when I did it with Gary, he took the interview and he

1:21.5

published it to his channel too. And again, you're doing the podcast with the other person because

1:26.3

you want to maximize reach, right?

1:46.0

And when Neil talks about etiquette, it is kind of, at least in America, the etiquette is that you do that, right? And so recently I did a podcast with someone. It was a very high quality studio. And then I asked her afterwards, hey, can I get the recordings? She said yes. And then I thought there was going to be no issues, right? all that to say is, you know, they've kind of reneged on the deal,

...

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