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Find Your Dream Job: Insider Tips for Finding Work, Advancing your Career, and Loving Your Job

How to Get a Marketing Job in Today’s Uncertain Economy

Find Your Dream Job: Insider Tips for Finding Work, Advancing your Career, and Loving Your Job

Mac's List

Careers, Business

4.8624 Ratings

🗓️ 9 June 2025

⏱️ 58 minutes

🧾️ Download transcript

Summary

Check out the podcast on Macslist here: (https://www.macslist.org/?post_type=podcasts&p=16132&preview=true)  On May 15, we hosted our second quarterly event of 2025 in partnership with the University of Portland’s School of Business. More than 110 attendees gathered for networking and a panel discussion, “How to Get a Marketing Job in Today’s Uncertain Economy: Why Analytics Gives You an Edge. Together, the panelists brought expertise from across academia, corporate marketing, and entrepreneurship, offering advice on how to navigate today’s job market as a creative and how to leverage analytics and AI in your work. About Our Guests: Welcome Michael L. DeVaughn, dean of the School of Business, University of Portland Panelists Dr. Ashley Hass, a marketing professor from the University of Portland Kevin Kinghorn, the executive vice president & chief marketing officer of the Portland Trail Blazers Holly Feather, chief executive officer & founder of HHF Strategy Resources in This Episode: Use AI to optimize your resume against job descriptions, personalize your prompts to reflect your voice, and explore platforms like Jobscan and Hemingway for editing and matching the job description. Experiment with tools like Tableau and JASP. There are also free certifications through HubSpot, Google, Hootsuite, and LinkedIn Learning. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

This episode is sponsored by Plaud, the AI wearable gadget that takes notes of meetings and calls.

0:07.2

Plaud is your AI-powered secret weapon, at work or in the classroom.

0:12.6

It creates perfect transcripts, summarizes key points, and generates mind maps to visualize everything.

0:20.7

And Plaud doesn't just take notes.

0:23.2

It understands them.

0:25.4

Ask it anything about what you recorded and get instant answers.

0:29.9

It's like using chat GPT, but specialized for your conversations.

0:35.0

I use Plot myself here at Find Your Dream Job. Before every episode, I meet with

0:40.2

each guest to choose a topic and review key points. Plot gives me detailed notes I can use

0:46.2

in our interviews to make sure we cover what manners most to the guest. Ready to work smarter,

0:52.3

type PLA-U-D into Google and get a discount with my code dream job.

0:58.9

That's PLAUD.

1:22.2

Welcome to a bonus episode of Find Your Dream Job, the podcast that helps you get hired, have the career you want, and make a difference in life.

1:28.8

I'm your host, Mac Pritchard. I'm also the founder of Max List. It's a job board in the Pacific Northwest that helps you find a fulfilling career. Max List regularly sponsors public events in our hometown of Portland,

1:35.0

Oregon that allow job seekers, employers, and others to gather and make new friends and connections.

1:41.5

We recently teamed up with the School of Business at the University of

1:44.8

Portland to host a panel conversation about how to get a marketing job in today's uncertain

1:50.1

economy and why analytics gives you an edge. Here's a recording of our conversation.

1:57.2

Welcome, welcome, welcome. So thank you for coming this evening. My name is Mike Devon, and I'm the dean of the University of Portland School of Business here.

2:07.2

Relatively new to the Pacific Northwest, this is my fourth year here in charge, and it's been a great four years thus far, and it's great to see so many folks in this room today.

2:17.1

So I'd like to share a little bit about

2:19.0

who we are and kind of what we do here and then riff a little bit about this great panel that you're

...

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