How to Generate Tons of Leads with Short-Form Video (Part 1) | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 17 January 2022

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

“In two years, you’re gonna wish you did this two years ago.” That’s some sage advice from Zachary Foust talking about how TikTok, Reels, and short-form video in general is here to stay. For today’s episode of This Week in Marketing, I was joined by three TikTok real estate Rockstars – not only Zachary, but also Glennda Baker and Scott Betley, who might be better known as @ThatMortgageGuy. In part one of this two-part episode, we tackle: Are you too late to join now? (The quote above should answer this.) Tips on getting started and finding your voice How short-form video can replace phone prospecting, and much more! Be sure to follow @ZacharyLoft, @GlenndaBaker, and @ThatMortgageGuy and then watch this episode to learn their secrets to success!

Transcript

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0:00.0	Welcome to this week in marketing where I coach Jason Pantana and I help you modernize your marketing build your brand and ultimately win more business
0:15.6	Super excited to talk today about short-form video with three absolute monsters Scott introduces up
0:22.8	Go ahead. I'm Scott Betley that mortgage guy on TikTok. I was just gonna say you're that mortgage guy also known as
0:28.8	Yeah, it's also known as Scott Betley. So so at so at the mortgage guy if you're not on TikTok and you haven't followed this guy
0:35.6	You're not even in the game. So go Zach at a Zachary loft on Instagram and TikTok. Isn't it dot loft?
0:41.2	It's dot loft on Instagram. It's no dot on TikTok and your last name isn't lawful. We'll get to that later.
0:47.6	And the one and only at Glenda Baker. I'm a real estate agent from Atlanta Georgia
0:54.2	Anybody that knows knows. Yes. Yes. Yes. Yes. Hey, so first of all, thank you all for joining me in the podcast today
1:00.6	I want to I want to just have a bunch of random conversations about what's working? What's not working?
1:05.4	Because I think everyone listening right now knows that you know the world is full of ADD people
1:09.7	We either have four hours of attention span or 14 seconds maybe six maybe one and
1:15.2	Everyone questioned short-form
1:18.2	Going way back to vine. Oh, there's a stupid six seconds. It's never gonna work
1:22.5	That was the precursor to what we see today in Instagram Reels certainly with TikTok
1:26.2	And even the people that started getting into it started saying there's no way you can actually make money from it, right? Yeah
1:30.2	Because it's not working for you, right? Yeah, it's working for me. Yeah, I know
1:33.7	It's definitely not working for you. Sorry, Patrick. Yeah, it's okay
1:38.2	sarcasm
1:40.9	So so let's just go around uh go around the room and let's talk about the origin story and then where you're at
1:47.5	But you got to give it the condensed version because everybody has ADD. That's very good. So you want to go first?
1:52.2	Yeah, so I'm on take by the way. We're all gonna interrupt the entire time. That's okay
1:56.1	So scop at me
	...

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