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Marketing School - Digital Marketing and Online Marketing Tips

How to Generate Leads Through LinkedIn | Ep. #292

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 19 May 2017

⏱️ 7 minutes

🧾️ Download transcript

Summary

In Episode #292, Eric and Neil discuss how to generate leads through LinkedIn. Tune in to learn what LinkedIn lead gen ads are and how it compares to Facebook lead gen ads. You’ll also learn how Neil boosted his website traffic to a thousand plus visitors a day through LinkedIn. Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Leads Through LinkedIn 00:33 – The LinkedIn lead gen ads are similar to the Facebook lead ads 00:43 – It makes things a lot easier and faster 00:48 – It works well for Eric and they’ll probably scale it up 00:52 – Eric has spent around $700 on it and has acquired 4-5 leads 01:08 – Jump on to LinkedIn lead gen ads now 01:18 – LinkedIn has autofill where you can have LinkedIn forms on your website 01:37 – Use it so you will have more data of your customers 01:42 – It drastically increases your conversions and it is just a simple button you add on your form fields 02:14 – LinkedIn took away a retargeting pixel, but it is now back with better features 02:40 – You can segment people who visited different pages in your website 02:55 – Neil’s team members post twice a day in LinkedIn 02:59 – It skyrocketed their traffic 03:12 – It generates qualified traffic that generates into leads 03:21 – They add clicks so that you can continue reading other blog posts 03:32 – Eric recommends using Dux-Soup 03:50 – It helps you visit different profiles and collect those profiles—drop those profiles into Hunter and start a reach process 04:10 – You can also LinkedIn leads for recruitment or partnership 04:28 – LinkedIn allows you to have 30K friends 04:54 – A couple of years ago, Eric was on Fiverr and there were people selling friend lists from LinkedIn and Eric actually bought them 05:22 – Marketing School is giving away a free 1 year annual subscription of Design Pickle, a design service 05:43 – Subscribe, rate and review Marketing School 05:47 – Text MARKETINGSCHOOL to 33444 06:08– That’s it for today’s episode! 3 Key Points: Take advantage of LinkedIn lead gen ads now, while they’re still not that popular. LinkedIn can significantly increase your website traffic; leverage it. LinkedIn can help you in your recruitment and in generating more sales leads. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your load time. Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue, and I'm Neil Patel.

0:57.0

And today we're going to talk about how to generate leads through LinkedIn.

1:01.0

So I'll kick this one off.

1:02.0

I've been testing out LinkedIn lead gen ads and these are very

1:05.5

similar to the Facebook lead ads that you see where you can click it and then you get a warm form

1:09.7

fill when you're actually within LinkedIn.

1:12.7

So it just makes things a lot easier and things a lot faster.

1:15.6

I can tell you it's working really well and I'm happy with the results right now.

1:18.7

We're probably gonna start scaling it up.

1:20.4

And you know, we only spent about 700 bucks or so and then we acquired I think four or five leads and then these are you know leads these are kind of you know big company leads that you know we'd love to talk to in the education space.

1:34.0

So we're going to continue to test it out, but I can tell you, you know, jump in on it now

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