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Disruptors

How to Gain More Referrals For Your Business [Business, mindset, entrepreneur, disruptors]

Disruptors

Rob Moore

Careers, How To, Business, Self-improvement, Society & Culture, Marketing, Investing, Education, Entrepreneurship

4.81.4K Ratings

🗓️ 24 June 2021

⏱️ 11 minutes

🧾️ Download transcript

Summary

In this episode, Rob shares invaluable knowledge from a consultation call he had with a client. He talks about how you can gain more referrals for your business, so you can build, scale and ultimately get more sales!   KEY TAKEAWAYS Be strategic about having a programme, or a vertical all about your product or service. An ambassador programme can be a great way for your existing customers to recommend you. They are incentivised so will want to recommend you as much as possible and recommendations are one of the strongest ways to sell almost anything. There are four stages when you should contact your client about referrals:1) Immediately after their purchase along with their invoice2) When they are at their highest state of gratitude-this can vary3) When they have got their result4) When you are paying them for a referral BEST MOMENTS “The more you pay the more they will refer”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Transcript

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0:00.0

The best way to gain more referrals for your business is to be strategic about having

0:09.4

a program or a vertical about your product or service.

0:15.6

Now I'm going to give you a little bit of a homework and a little bit of a cheat here.

0:21.2

I have an ambassador to program which is essentially a bespoke portal that we had built.

0:28.0

It used to just be a Facebook group but it evolved over time and our systems architect

0:33.2

actually built our own back-of-the-house platform, trackable links or the training and resources.

0:41.6

Instead of having people just say, Rob's products and services is really good, his podcast

0:46.2

course is really good, his podcast and disruptive entrepreneur is really good, go find it.

0:52.7

That's not a strategic way to get new clients because they don't know where to go, they don't

0:56.5

have the link, they don't have the tracking, they're not getting paid, they're not incentivised

0:59.5

personally to do it.

1:01.4

So I read a book called How to Sell Anything to Anybody by Joe Girard.

1:10.1

G-R-G-I-R-A-R-D-I, I'll get about a zillion DMs on this now.

1:15.7

Oh Rob, I just spelled the name, what's the book called?

1:18.2

Let me say it again, Joe, J-O-E, Girard, G-I-R-A-R-D.

1:25.0

He wrote a book called How to Sell Anything to Anybody and I bought that thinking it was

1:28.6

a sales book, I'll probably read it 12 years ago.

1:31.7

And actually it is a great book on building a referral program and getting warm customers

1:40.4

ready to buy from you without any overhead add costs.

1:45.1

And I built my entire ambassador program based on that book and of course it's evolved

1:50.1

over time and it's more like a proper affiliate marketing engine now but that's how I started

1:58.5

it off.

...

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