How To Follow Up With Potential Speaking Clients

The Speaker Lab Podcast

The Speaker Lab

Public Speaking, Speaking, Business, Authors, Entrepreneurship, Marketing, Education, Side Gig, Coaching, How To, Public Speakers, Smallbusiness

4.8 • 575 Ratings

🗓️ 18 October 2016

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If there's one thing I've learned in my time as a professional speaker, it is the importance of the follow up.

A listener called in and asked about how to properly and effectively follow up with potential clients, so that topic is the focus of this solo episode of The Speaker Lab.

You'll hear me answer his question by laying out the different phases and stages of follow up, including how to make initial contact with an organization, and what to say when they are close to making a decision about their speaker lineup.

I'll also cover how to find the right person to contact within a company and why it's always your goal to get a potential client on the phone. You'll hear that and much more on episode 104 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

What has been the "secret sauce" for me in my career?
The strategic yet simple method to use for your follow ups.
Why clients might be interested in you, even if they don't call you back.
How far in advance should you reach out prior to an event you'd like to speak at?
Why keeping your initial email short and sweet is critical.
What a follow up flow chart is and how to use one.
How long should you wait for a reply to your email?
What is the "ball in your court" email and why is it so effective?
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:50.0	What is up, my friend, Graham Baldwin here. Welcome back to the speaker lab podcast. Hope you're doing
0:54.0	well. Be having a great day. Hope you're speaking. Hope you're getting those gigs. Hoping you're, I don't know, hope you're making it traveling, make a little dent in the world. Doing the thing that you are listening to this podcast for. And if you're brand new, if you're just joining us, if you're just finding all uh fall i need that but uh we teach
1:12.6	speaking we're really good at it okay we're leaving all this in by the way we want to help you
1:18.0	build and grow your speaking business there's a lot of ways that people can use speaking in their
1:21.8	business and a lot of ways that you can go about finding and booking speaking engagements and so that's
1:26.2	what we teach here at the
1:27.6	Speaker Lab. We do that in the form of this podcast. We do a lot of online live trainings. We have
1:31.8	different courses and different things at all different stages to help you build and grow your
1:36.8	speaking business. So today, today we are doing a listener question. This is a great question.
1:42.1	I'm really glad that this one came in because this is going
1:44.7	to help you like a little secret. It shouldn't be a secret hack, but it is something that I think
1:50.2	made a huge, huge difference in my own career in terms of finding and booking, speak, and
1:55.0	engagements. And that is once you connect with a potential client, how do you actually follow up
	...

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