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Intelligence Squared

How to Flex Your Imagination Muscle

Intelligence Squared

Intelligence Squared

News, Society & Culture, Arts, News Commentary

4.21.2K Ratings

🗓️ 8 August 2023

⏱️ 35 minutes

🧾️ Download transcript

Summary

What is it to imagine exactly? How do we go about it, and why is it so important that we imagine for ourselves? In July 2023 author and Condé Nast Britain managing director Albert Read came to Intelligence Squared to explain that the imagination is not just the preserve of artists and creatives but rather a muscle – an essential faculty of the mind which we can all train and develop throughout our lives. Drawing on his new book The Imagination Muscle, Read explains how the imagination is central to human achievement. In conversation with Times columnist and author of What I Wish I'd Known When I Was Young: The Art and Science of Growing Up, Alice Thomson, the discussion touches on art, music, film, literature, science and entrepreneurship. As technology advances and threatens to take over the creative aspects of our lives, Read's book suggests it is more pressing than ever to harness the power of our imaginations. We’d love to hear your feedback and what you think we should talk about next, who we should have on and what our future debates should be.  Send us an email or voice note with your thoughts to podcasts@intelligencesquared.com or Tweet us @intelligence2.  And if you’d like to get ad-free access to all Intelligence Squared podcasts, including exclusive bonus content, early access to new episodes and much more, become a supporter of Intelligence Squared today for just £4.99, or the equivalent in your local currency .  Just visit intelligencesquared.com/membership to find out more. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

I mean, Sirling, and today I'm at a McCain Potato Field.

0:04.0

Being chased by a massive war!

0:06.0

It's just a lady bird, Ian.

0:08.0

Well, it had a real war spanner, Jay.

0:10.0

Why are they here?

0:12.0

Well, we plant wildflowers to help encourage wildlife,

0:14.0

like birds and insects.

0:16.0

So, we eat McCain chips. I'm helping do some good.

0:18.0

Yeah, exactly. You're supporting the move to regenerative farming.

0:22.0

Okay, this time it's definitely a war sp.

0:24.0

My life's in danger.

0:26.0

Ian, that's a butterfly.

0:28.0

Let's all check in.

0:30.0

Hello, this is Jeremy Bowen, the International Editor of BBC News.

0:34.0

I'm here because I want to talk to you about an event I'm doing

0:38.0

with Intelligent Squared on the 2nd of November in London.

0:42.0

And I'm going to be talking about

0:44.0

the more than 30 years that I've spent

0:46.0

reporting on major events in the Middle East.

0:49.0

With my great friend and colleague over many, many years

0:54.0

Justin Webb, and I'm sure we'll talk about a few

0:57.0

other things as well.

...

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