How to Find Your Niche and Your Voice with Jason Raitz

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 6 May 2025

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

“Client communication just doesn’t cut it anymore. In 2025 we have so many generations working together, we want to rush right to the product, but we have to learn how to use these people first communication skills.”

Jason Raitz is proof that success as a speaker isn’t about overnight wins or waiting for an opportunity to knock—it’s about grit, clarity, and a relentless focus on serving others. Starting from a childhood love of the stage (and a knack for bribing friends with cookies), Jason spent years speaking in churches and schools before finally stepping into the corporate world, but this pivot didn’t come easy.

For years, Jason juggled ministry with speaking gigs, sometimes feeling invisible and fighting off imposter syndrome—especially when the dream career didn’t materialize quickly. The breakthrough came when he stopped trying to speak to everyone and niched down, listening deeply to the needs of his new audience: financial professionals. That decision, plus hours of research and talking with industry leaders, turned Speak with People from an idea into a respected business.

Jason’s message is simple but necessary: real impact happens when you communicate with people, not at them. His journey is a masterclass in perseverance—reminding us it’s not about being the loudest voice in the room, but being the one willing to listen, adapt, and keep going even when it’s tough.

You’ll learn:

Running a business with a nonprofit mindset
Niching down and focusing on a specific market
Differentiating companies from personal brands
Difficulties in breaking into the church speaking circuit
How financial necessity is a driving factor in career decisions
The challenges of adapting messages and delivery
The importance of being a health communicator
Adapting content creation and sales approaches
And much, much more!

“I want to teach people how to be a healthy communicator, to be able to speak from a place of health on the inside. Because if your inner world is chaos, what comes out of your mouth is not going to be great.”

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
1:00.0	I would like to see you not to give up. I mean, if you, if you've done the work, if you're doing the steps, like if you're in the
1:04.3	speaker lab or you're doing some other program and you're, you're following the steps, you know
1:08.6	your audience, you know the solution is viable.
1:12.3	Do everything you can.
1:13.8	Do everything you can.
1:15.4	Wake up every single morning and remind yourself.
1:18.6	Use the power of, you know, that's why I love this message to speak with people so much.
1:22.4	Because I'm like, our words create things.
1:24.9	There's a reason why use words to create everything, right?
1:27.4	Like we can create things. So create a reason why I use words to create everything, right? Like, we can create
1:28.6	things. So create this life that you want every single day.
1:37.9	Hey, Fringe, Grant Baldwin here. Welcome back to the Speak of Lab podcast today, chatting with my
1:41.2	buddy, Jason Rates, and excited for today's conversation. He teaches a lot on the topic of communication. So we're going to get into the content and kind of the nuts and bolts of what he teaches because it's obviously super relevant for speakers. We're also going to talk about his journey, kind of the evolution that he has taken. It's kind of outside looking in, Jason, you correct me if I'm wrong, but it seems like, you know, you figure some stuff out,
	...

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