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Marketing School - Digital Marketing and Online Marketing Tips

How to Find Your Marketing Focus #1927

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 25 November 2021

⏱️ 4 minutes

🧾️ Download transcript

Summary

In episode #1927, we talk about the value of having a marketing focus and how to find out what it is. There are many channels available to us as marketers and, while the multichannel approach works best, it does not make much sense to adopt it when you are first starting. That is why you should drill down on the channel that works best before branching out. Tune in today to hear more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Find Your Marketing Focus. [00:49] Using the spaghetti approach: experiment and pick what sticks. [01:36] You don’t have the resources to try all the channels at first. [02:32] The danger of diluting your efforts by trying too much at once. [03:00] That’s it for today! [03:02] Check out marketingschool.io/training   Links Mentioned in Today’s Episode:   Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

0:06.4

and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.4

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

0:16.8

Sue.

0:17.8

All right guys, before we start, we got a special message from our sponsor.

0:24.1

If you want to rank higher on Google, you got to look at your paid speed time.

0:28.6

The faster your website loads, the better off you are.

0:31.4

With Google's Corvital update, that makes it super, super important to optimize your

0:35.5

site for low time.

0:37.7

And one easy way to do it is use the host that Eric and I use, Dreamhost.

0:42.2

So just go to Dreamhost or Google it, find it, check it out, and it's a great way to improve

0:47.7

your low time.

0:48.7

Today, we are going to talk about how to find that your marketing focus.

0:55.4

The marketing focus is all about, there's so many channels out there when you think about

0:59.6

the omnichannel perspective.

1:01.6

But how do you focus?

1:02.8

Because it doesn't matter what size company you are, when you're really getting into marketing

1:06.0

or trying to grow or trying to scale, it's hard to do all the channels first.

1:11.6

And this may not be the way you think about marketing focus, but the easiest way to figure

1:16.0

out your focus is actually treat marketing like spaghetti.

1:19.0

When you cook spaghetti, you know, when I was a little kid, they told me you throw it

1:21.9

against the wall, whatever, when it sticks, you know, it's ready and it's good to go.

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