How to Find Your Life Path with Creative Strategist, Bonnie Wan

Smart People Podcast

Smart People Industries

Business, Education, Society & Culture

4.6 • 736 Ratings

🗓️ 13 February 2024

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

Bonnie Wan is a Partner and Head of Brand Strategy at Goodby, Silverstein & Partners, one of Fast Company’s 2021 Most Innovative Companies In The World. As a career brand strategist she has been celebrated as an Ad Age Leading Woman for 2023 and 2022’s Chief Strategy Officer of the Year. We all have moments when we doubt the path we’re on. Is this the career for me? Am I in the right relationship? Is this as good as it gets? These questions can feel uncomfortable without a method for uncovering the answers. Enter The Life Brief, a simple yet effective playbook for navigating life’s decisions, crossroads, and curve-balls. Modeled after the creative brief, a tool used by the most innovative companies in the world to unlock clarity and unleash action, The Life Brief carves a path for living with intention and imagination. Designed by leading brand strategist Bonnie Wan, The Life Brief is a practice in three parts: The first phase, Get Messy, is a set of open-ended writing prompts that cut through limiting beliefs and false assumptions about what’s possible. The second phase, Get Clear, offers prompts for finding clarity around what you truly, deeply want. The third phase, Get Active, catapults you into the steps to making those desires a reality. Bonnie's book, The Life Brief: A Playbook for No-Regrets Living, is available now. To learn more about Bonnie, go to thelifebrief.com/bonnie. Support the Show - Become a Patron! Help us grow and become a Patron today: https://www.patreon.com/smartpeoplepodcast Sponsors: Hims - Start your free online visit today at Hims.com/SMART. The Optimistic Outlook - Dive into The Optimistic Outlook and join a community of listeners who are enthusiastic about big, transformative ideas. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:41.1	Search for Adobe Express to find out more.
0:47.0	This is Smart People Podcast, a podcast for Smart People, where we talk to smart people, but not necessarily done by smart people.
1:00.3	Hello and welcome to Smart People podcast conversations that satisfy your curious mind.
1:05.6	Chris Temp here, thanks for tuning in.
1:07.6	In an effort to continue to make the show better, one of the things I'm going to do my best
1:12.7	at is condense the intro to get to the goods. So to be concise, our episode this week is for
1:19.9	anybody who is unsure of their direction in life, not just career, but in many aspects.
1:27.1	If you are, you need to do the same thing that multi-million dollar companies do and create a brief.
1:36.6	Now, a company creates what's called a creative brief, but for you, you need to create a life brief.
1:47.3	This week on the show, we are interviewing Bonnie Juan.
1:53.2	Bonnie is the author of the book, The Life Brief, a playbook for no regrets living.
2:00.3	Bonnie is what they call a stud in the advertising industry. She is a partner in the head of brand strategy at Goodby Silverstein and Partners,
2:03.0	one of fast companies most innovative companies in the world. In fact, I was talking to her around
	...

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