I'm a big boy.

Recently I actually got into a pretty serious chat with a friend.

She started a business and she experienced a pop of momentum and then it plateaued.

So we chatted over SIE Bulls and I asked her if she had taken the time to create a profile

of her ideal client.

I'm a huge proponent of creating a profile for who your business caters to.

Because when you do this, this is going to help you know how to market to that person

or those people and serve them well.

You must be able to see, identify and know who you want to sell your product or service

to.

If you don't start with that, I am telling you the biggest ad budget, the flashiest viral

Instagram video.

Having a powerful Facebook Live like all of that really is stopped.

It's shrunk.

It's held back without you having an unclear idea of who is actually supposed to see it

to begin with.

So often I see entrepreneurs and they get excited and they're going to start a business

but then they don't take the time to outline who their business is best suited for.

And my friend was no different.

She admitted she didn't spend the necessary time to create an ideal client profile.

I mean, she knew loosely who she catered to but she couldn't commit to stating outright

who she wanted to target.

...