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The Speaker Lab Podcast

How to Find Your Big Idea with Tamsen Webster

The Speaker Lab Podcast

The Speaker Lab

Public Speaking, Speaking, Business, Authors, Entrepreneurship, Marketing, Education, Side Gig, Coaching, How To, Public Speakers, Smallbusiness

4.8575 Ratings

🗓️ 9 May 2017

⏱️ 41 minutes

🧾️ Download transcript

Summary

It isn't often we have guests come back for a second visit but today's guest is a special one! Tamsen Webster is here for her second conversation on The Speaker Lab.

If you missed her first appearance on the show check out episode 118 where we talk all about Ted and TedX Talks. And if you didn't hear that show you probably don't know that Tamsen is the Executive Director of TedX Cambridge, and is also the CEO and Founder of her company, Strategic Speaking.

On this edition of The Speaker Lab we're diving deep into how to find your "big idea" for your talks. Tamsen calls herself part idea whisperer, part message strategist and part magpie. You'll hear why when you tune in to this episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:  

  • What is the purpose of speaking, according to Tamsen?
  • What is psychological reactance and how do you work with it?
  • Three key components to finding your big idea: what are they?
  • Which of the three components should you start with?
  • What will make your talk 1,000x better than it is right now?
  • How to go from breakout sessions and do more keynote sessions.
  • Why you can't reverse engineer the need of your audience, and what to do instead.
  • What is the hardest question for a speaker to answer?
  • And so much more!


EPISODE RESOURCES

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, Fran, Graham Baldwin here.

0:01.4

Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?

0:10.2

Well, that tool exists.

0:11.4

And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.

0:19.6

Even better, we're going to teach you exactly how

0:22.1

to create that tool for your speaking business in under an hour. For a limited time, we're going to

0:26.9

be offering a free live training on how to build and use this marketing asset to start booking

0:31.9

paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.

0:38.5

That's what you got to do is go to the speakelab.com slash marketing and we'll see you there. Hey, what's up, my friend Graham Baldwin

0:49.4

here. Welcome back to the speaker lab podcast. Hope you're doing well. We are in episode one,

0:53.6

three, two. And I'm really glad you're here today. We're on episode one, three, two, and I'm really glad

0:55.2

you're here today. We got a repeat guest. This is someone we had back on episode 118 fairly recently. And so in fact, if you go back and listen to that episode, you'll hear at the end, we just got a little carried away. We're like, we need to have you back. So today we were bringing back Miss Tampson Webster, who again we had on episode 118, and on 118, we talked all about

1:13.9

Ted. So today we were bringing back Miss Tamson Webster, who again we had on episode 118. And on 118, we talked

1:13.0

all about TED, TED Talks, TEDx, TED Events. And so if you are interested at all about Ted,

1:20.6

you definitely want to go back and listen to that episode. But today we had Tamson on to come back and

1:24.6

talk about creating your talk and making sure that you're clear on what the goal is, the main idea of what the talk is that you're working on. So in this conversation, we talk about how to figure out what that goal of your talk should be, how to find your big idea, what the three components of a good talk must have, and then also how to frame your talk in a way that actually gets you booked. And then, in fact, Tamson put together a little bonus for us that you will hear at the end of the, of the episode and the interview. So I think you're really going to dig this. Now, before we get into the conversation with Ms. Tamson, let me remind you, if you haven't already, you definitely want to stop by free speakerworkshop.com. If you are someone who is a new speaker or someone that's a veteran speaker, but bottom line is you want to speak, but you're just having a tough time figuring out how do you find and book more paid speaking engagements, then you definitely want to go by free speakerworkshop.com. Again, that's free speakerworkshop.com. So make sure you check that out. All right, so let's get into it. Here's my chit-chat, Chatteroo. I haven't said that in a while, but I'll float that out there. I get some emails and tweets about that every so often. All right, let's get into it. Here's my conversation with Ms. Tamsin Webster. Enjoy.

2:35.5

Hey, what's up, my friend?

2:36.1

Grant Bolden here.

2:41.6

Today we are joined by the lovely Miss Tamsan Webster, who is back for part two.

2:43.0

And we were talking a little bit beforehand.

2:45.5

She is one of the only repeat guests that we've had.

2:47.4

That's just how good she is.

...

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