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Marketing School - Digital Marketing and Online Marketing Tips

How to Find Influencers on Instagram | Ep. #331

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 27 June 2017

⏱️ 6 minutes

🧾️ Download transcript

Summary

In Episode #331, Eric and Neil discuss how to find influencers on Instagram. Tune in to learn how you can find influencers that are popular in your industry. Eric and Neil discuss the easiest and fastest way to get going with an influencer and why they think Instagram is gold. Time Stamped Show Notes: 00:27 – Today’s topic: How to Find Influencers on Instagram 00:38 – There are companies who provide influencers but they’re expensive 00:45 – There are also some direct influencers, but it’s difficult to negotiate with them 00:56 – Neil suggests trying to get to know one influencer first 01:04 – You can then go to different influencers’ parties 01:12 – Offer that influencer a “part-time job” then he will also ask his influencer friends 01:29 – It saves money and is quite easier than going through a third party 01:50 – The same tactic works for most social media channels 02:06 – The influencers reply faster and work quicker 02:28 – Eric has invested in an influencer marketing/AdWords platform 02:38 – There’s gold on Instagram 03:02 – You can leverage the search function on Instagram 03:14 – Find the top posts and top pages and reach out to those people 03:56 – Dig deeper on Instagram 04:18 – Gary V’s video regarding Instagram 04:43 – Go to targeted influencers in your space 04:50 – That’s it for today’s episode! 3 Key Points: Find an influencer, offer him or her a “part-time job” and they will reach out to other influencers. Instagram is a fantastic place to look for influencers—leverage it for your marketing. Make sure your influencer is huge in your space or it’ll be a waste and will not convert. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time. Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil McClaw.

0:58.0

And today we are going to talk about how to find influencers on Instagram.

1:02.0

Neil, do you have any thoughts on how you do this? to find influencers on Instagram.

1:02.8

Neil, do you have any thoughts on how you do this?

1:05.0

Because you found influencers in the past.

1:07.0

Yeah, so I've tested out quite a few things.

1:09.5

There's a lot of companies that provide influencers.

1:12.0

They're expensive, so I avoid them.

1:13.7

I've also tried reaching out to influencers directly.

1:16.8

I found that to be really difficult.

...

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