Hello and welcome. My name is Gino Barberto, one of the co-founders of Jake and Gino.

And in this how-to video, we're going to be discussing how do you find deals in multifamily.

Now, the market is starting to shift. It's taken a while.

Pricing is down about 25% at the peak of 2022.

And the question is, where are the deals? And more importantly,

how do you find deals in multifamily? Now, there are two specific ways or reasons or things

how multifamily differs from residential. The first one, and most importantly, is how do you find

deal flow in commercial versus residential? Now, in commercial, it's all broker-driven. If you're

looking for larger assets, if you're looking for the four and five units and the 10 units,

you can still find them on Zillow possibly,

possibly an MLS. But commercial assets, 10 units and larger, they're all broker-driven.

They're cultivated by the brokers. The brokers have them and you have to go out and make

relationships with brokers.

If you don't, it's going to be very difficult to find deal flow, especially over the last few years when the market was really hot and brokers had these listings.

Before the broker has to go online, create a marketing package, spend all that time and effort.

If he's got a really good listing and he has a list of, let's say, 100 buyers, he or she is

going to go to that list of buyers and going to present it to them first.

And during a down market like we had in 2012, 2012, 2013, 2014. And even now, it's starting to happen now,

those buyers didn't like the pricing. They didn't think, yes, it was great. So what ended up

happening? It goes and gets put on sites like LoopNet, CREXY, auction.com, gets put on those

sites. But if you really want to get deal flow, you really need to understand.

It's not the residential market where there's a zillow and you go online. Residential is great

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