Welcome back to the Jasmine Star Show, a place where you talk about business, go-to-market

strategies. And today we are going to be talking about finding a secret weapon, an ace in your

pocket, an operator to bring your business to its highest potential and alleviate so much

overwhelm as you are growing and scaling your business. But before I do that, I want to talk a little bit

about how I was in the process of a search. I was looking for something very specific. I searched for a

highly specialized doctor. I waited eight months to get on her patient list. She didn't take my

insurance, so I paid out of pocket to see her. I drove from

Newport Beach to Manhattan Beach through traffic, taking hours out of my day because she was the best

of the best. She had built a highly covetable brand. Now, she was part of a private group practice. So what does this

mean? There was a time where she worked in a hospital and took my insurance. That's actually

how I found out of her. But somehow, my luck, she ended up going out and starting her own private

practice. It was her and three or four other doctors. And what these three or four other doctors did is they got together and they decided we're going to share a front office manager and we're going to share our ends. And we're going to, instead of working for the man, we're going to come together and have our own private practice. And that worked well for her for a couple of years. But there I was in her office and she admitted to me, Jasmine, I want to build my own

practice. Now, I'm not going to get into the details, but let me tell you, she's a female

doctor. And we're sitting there and having this conversation. I was like, we are up and close

to my business and I'm going to get up and close to your business. She literally had no idea.

Now, I'd been working with her, goodness gracious, like eight months by this point in time. And so we'd gotten to know each other.

I was seeing her once a month for just highly specialized work. And I was talking to her. And when she

said, I really have a dream of going out on my own. And I was like, oh, so then I started asking questions. In fact, I asked a

billion questions. And I think it's somewhere along the line. She was just like, this patient has a

lot of questions. I was asking her, have you ever been out on your own before? What are the exact

financials of what you're trying to do? Are you trying to lease or buy your building?

Do you want other doctors to work as part of your practice?

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