You're listening to the Creating a Brand podcast where we deliver weekly interviews on topics to help entrepreneurs make their first or next step in business the right one.

I am your host, Alex San Felipe.

When you have an idea for a business, product, or service, do you ask the people who will become your potential customers good questions to know if you're building the right business?

It turns out that most of us are asking the wrong questions completely.

Today's guest is Rob Fitzpatrick. He's the founder of write useful books, an online community and software that helps aspiring authors to get their books done.

He is also the author of the book titled The Mom Test.

And in this episode, Rob teaches us how to ask questions so good that your mom couldn't even

lie to you by giving you answers to make you feel supported, which is a mom's job, of course.

The point is for us to learn to ask questions that will help the future development of our

business product or service.

In this episode, Rob explains there's a specific way to go about doing this.

For links to resources that will be mentioned during this episode,

please visit CreatingAbrand.com slash 132.

And now, let's not wait any longer, here's my conversation with Rob Fitzpatrick.

Rob, welcome to the Creating of Brand Podcast.

Thank you so much for having me. I'm excited.

Yeah, man. I'm excited about this too. Actually, when we were talking offline, I referred to you as a genius.

I don't know if you necessarily, if that reciprocated well with you or not.

But, man, after reading this book, The Mom Test, I really just, I feel like you've explored some concepts and some ideas that other people just have not gotten into.

I've never heard this stuff anywhere else before. So really impressed by it. to ring true for so many technical founders, right? Because you're building a tech product. You want a tech team, but at a certain point, you need to go talk to people. And I was reading all these sales

books. I was reading all the customer research books. And I felt like they were written for natural

extroverts who already had these baseline skills. And it was telling them how to go from average to

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