How to Fight Negative Press | Ep. #1018

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 15 May 2019

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1018, we discuss how you can deal with any type of negative press. Tune in to hear how you can fight negative press. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Fight Negative Press [00:35] Negative press could be bad Google search results. [01:05] Neil has had a really bad write up about his company. [01:30] Overall, Neil feels he has done right by people and always refunds people’s money when they are unhappy. [02:05] Do reputation management through SEO link building. [02:50] Neil ignores all the bad press and feels it is all made up. [03:45] Neil also had bad article written about him in Wired magazine. [04:38] He also settled a class action lawsuit and lost a lot of customers because of the bad press. [05:00] If it hadn’t been for the bad press, Neil would have sold his company. [05:50] The current person writing bad posts about Neil is clearly fabricating elements of his story and posted anonymously. [06:08] That’s it for today! [06:15] Don’t forget to check out Single Grain for more info about our free live event in June. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:52.3	Welcome to another episode of marketing school.
0:55.0	I'm Errat Sue, and I'm Neil Patel.
0:57.0	And today we're going to talk about how to fight negative press.
1:00.0	So negative press, here's what we can talk about in different forms right now.
1:04.3	One could be you get a negative result from an SEO standpoint right so let's say if I
1:08.1	Google the name Eric Sue and I see a really bad thing said about me maybe it's like Eric has been accused of like
1:15.3	assaulting someone right that is negative press like when you get your name googled and like those are the things that show up first
1:21.1	what else is negative press I've had negative press like oh yeah
1:24.1	you've had negative press you should talk about that I've had so much negative press I actually I
1:27.8	saw something recently like there's a whole write-up on you on my agency and everything no No no no actually no agency too. Yeah yeah I saw it as
1:35.9	well and the guys claiming he gave me 45 grand up front and I'm like wait we
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