How to fight (and win) an information war | Peter Pomerantsev
TED Talks Daily
TED
4.1 • 11.9K Ratings
🗓️ 11 October 2024
⏱️ 19 minutes
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Summary
How do you reach people trapped in a reality shaped by propaganda? Exploring the dark psychology of disinformation, author and academic Peter Pomerantsev draws on lessons from a forgotten World War II operation to suggest strategies for cutting through misinformation and rebuilding trust in facts today.
Transcript
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| 0:00.0 | Ted Audio Collective. |
| 0:02.0 | Audio Collective. |
| 0:04.0 | You're listening to TED Talks Daily, |
| 0:10.0 | where we bring you new ideas to spark your curiosity every day. |
| 0:14.7 | I'm your host, Elise Hugh. |
| 0:16.8 | One of the most vexing problems in the world today is one of trust and information. |
| 0:22.2 | Entire swaths of populations believe in an alternate reality, |
| 0:26.2 | even in the face of facts. |
| 0:28.3 | In his 2024 talk, journalist Peter Pomeransif |
| 0:31.7 | sheds light on how to fuse forgotten research with technology |
| 0:37.0 | to help break through echo chambers and propaganda in a way that has proven to work coming up after a sponsor message. |
| 0:47.0 | And now our TED Talk of the day. |
| 0:50.3 | How can one engage audiences that seem to be living in an alternative reality? |
| 0:56.0 | How do we reach people who seem smitten, besotted with the propaganda of sadistic strong men. |
| 1:04.4 | That's the sort of happy stuff that I work on, |
| 1:06.8 | that I write books about, that I research at university |
| 1:11.6 | and that has become very, very personal for me in the last couple of years. |
| 1:15.8 | I was born in Ukraine and since the full scale invasion began, I've been going to Ukraine a lot to work with an NGO called |
| 1:25.3 | the Reckoning Project to document war crimes and to tell the truth about them to |
| 1:31.6 | an often skeptical world. |
| 1:34.9 | I'm afraid there's a lot of atrocities that we document. |
| 1:37.8 | I was in the town of Bucha, when it was liberated |
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