How To Execute During A Recession #2149

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 7 July 2022

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2149, Neil and Eric talk about how to execute during a recession. The best way to continue executing during a recession is to keep up with doing what works while ensuring that you are much more cautious with your costs. You can still continue to hire and run tests during this time, you’ll just need to be more selective in what you choose to pursue. Tune in to learn about the best methods for executing during a recession, why cash flow is everything, and how to handle risk! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Execute During A Recession. [00:24] How to be more cautious with your costs. [00:40] Advice on how to keep running experiments during a recession. [01:17] Examples of successful companies that were built during a recession. [01:41] How to determine your runway and how to act accordingly. [02:01] An overview of the limits of cutting costs. [02:20] The importance of cash flow and how you can monitor yours. [03:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:29] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [03:38] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Startup Runway Cashflow Story Cashflow Story webinar with Alan Miltz Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:18.1	We got a special message from our sponsor.
0:22.8	If you want to rank higher on Google, you've got to look at your paid speed time.
0:27.3	The faster your website loads, the better off you are.
0:30.1	With Google's Corvital update, that makes it super, super important to optimize your
0:34.1	site for low time.
0:36.3	And one easy way to do it is use the host that Eric and I use, DreamHouse.
0:40.8	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:45.7	improve your low time.
0:47.5	All right.
0:48.5	So I wanted to take a second to tell you about my ad agency single grain.
0:53.2	So the cool thing about single grain is that we do a whole host of things, paid media
0:57.1	SEO, conversion rate optimization, and we are offering a free marketing plan.
1:02.6	So if you just Google single grain marketing plan, you will be able to find it and you
1:08.8	can just register for a free marketing plan and our team will get back to you.
1:12.3	All right, guys, before we start, we got a special message from our sponsor.
1:17.6	If you want to rank higher on Google, you've got to look at your paid speed time.
1:22.1	The faster your website loads, the better off you are.
1:25.0	With Google's Corvital update, that makes it super, super important to optimize your
	...

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