How to Engage with Your Social Media Fans When They Keep Ignoring You | Ep. #595

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 18 March 2018

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #595, Eric and Neil discuss the best ways to engage people on social media. Tune in to hear what you could be doing differently. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Engage with Your Social Media Fans When They Keep Ignoring You [00:36] Facebook recently tweaked their algorithm, which means you will probably have to pay more for paid ads. [00:56] Even if you do it wrong, you will get more engagement. [01:15] Neil used to only do text-based articles, but he found that videos gives him more reach and engagement. [01:41] Create more than one type of engagement. [02:27] Offer a giveaway that encourages referrals in order to participate. [03:01] Video is the content that currently drives the most engagement. [03:20] Eric and Neil were called out on their Facebook page for not engaging their followers and just leaving the page to operate on its own. [03:36] Ultimately, the person who called them out was right. [03:52] If you see people asking industry-related questions on social media, even if they are not asking you specifically, respond to them! This is a great way to get more customers and fans. [04:30] At the end of the day, Eric and Neil messed up and broke their process. [04:58] One way to engage your audience is to help people out when they are contacting you to ask questions. [05:03] Join industry-related groups on Facebook and get in the mix. [05:16] Messenger bots are a great way to engage people, as well. Try Mobile Monkey. [05:36] Do your best to integrate live feed options provided by Facebook, YouTube, Instagram, etc. [06:15] Make personalized messages for each site visitor, which will help to engage them (via chatbots). [06:46] That’s it for today! [06:48] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time. Welcome to another episode of Marketing School.
0:55.0	I'm Marietu.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about how you can engage with your social media fans when they
1:02.0	keep ignoring you.
1:03.0	So a couple of, actually a couple months ago,
1:06.0	Facebook actually just made a tweak again to their organic reach.
1:09.0	So I'm talking about Facebook, but,
1:11.0	so Facebook's made these tweaks, and now organics even harder.
1:14.4	Guess what that means?
1:15.2	That means you're going to have to take out your wallet more and spend more money on paid.
1:18.4	So paid, let's just get this one out of the way first.
	...

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