Good morning and happy Friday my friends. Today we are going to jump right into one of the most efficient ways you can spend your time in an effort to gain leverage over your marketing.

Now, don't get too excited by this.

I understand certainly this would not be for everyone.

However, if you are a salesperson, or a business owner, a coach a consultant or a mentor,

this is one of the most valuable things you can do, and it's so easy, it's painful that I didn't realize it earlier.

You see, the marketplace is flooded with opportunity.

Whether you look at things as though the glass is half empty or half full, or maybe there's no glass at all, or maybe you own the entire lake or ocean, it doesn't matter to me.

I look at it like everywhere is an opportunity to add value.

And there's so many different ways to do it now.

This podcast is something where I spend time and energy

multiple times throughout the week

to ensure that you have things that if you listened

and then executed them, you would find additional success.

I do that for a couple of different reasons. One, it makes me feel good. The lessons I've learned,

the things that are working inside of business, the things that are working inside of not only

growing other people's businesses, but growing other people's other people's mindsets are impactful.

Right, they're impactful when I can share them

with a much broader audience.

The thousands of people that hear the show, you included, take something

away, I hope.

That's a whole goal of this.

Secondarily, I get to use this as lead generation.

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